Vinny Lingham’s Blog

Due to back to back meetings and travel to New York this weekend, I will be taking some time off blogging Expect random postings and ramblings Maybe even some photos

The last day at CJU was pretty cool, gave out lots of business cards – I spoke at the session “What Makes Publishers Tick”. I was clearly outgunned when Todd Friesen made his opening statement: “I’m an evil Google spammer who sits in the basement and cycles through domain names and websites – but I make you money”.

Todd is a great guy, with admittedly dodgy, yet effective Search Engine Spamming (not optimization) techniques. What’s the difference? He is a solo operator who makes alot of money on a continous stream of short term revenue generators – he is not trying to build any brands.

When you have a website – the worst thing that could possibly happen, is getting banned from Google. Todd doesn’t care, and why should he, he’ll just change domains and start getting more traffic onto another domain name – it works for him – he doesn’t want a brand. For companies that do want to protect their brand name, their SEO had better be straight up – avoid any techniques which could lead to removal from Google’s index. Have a look at http://auction.bidthenbuy.com , for a site with a pagerank of 0 – it’s not bad that we have 350 pages indexed already!

Incidently, we had dinner with Todd tonite and he’s a great guy! If you’re lucky enough to get him to promote your program – just make sure he uses his own domain names

There’s good news, and there’s bad news!

The Good News: CLICKS2CUSTOMERS JUST WON THE CJU HORIZON AWARD FOR INNOVATION!!!!

The BAD NEWS: I JUST RAN OUT OF BUSINESS CARDS

Thanks to Lee & Canyon, I’ll have some reprints by tomorrow morning!

Yes, that’s right ladies and gentlemen, our Paid Search Marketing division just won the coveted Innovation award! It’s a great looking trophy – will post a pic shortly! Thanks to everyone at CJ for nominating us, it’s truly an honour!

To everyone back in the office – WELL DONE – it’s truly a team effort!! I’m off to get drunk

Presented by Elizabeth Chowlasky

Elizabeth displayed a picture by Picasso, saying that he built his paintings one step at a time.

She has presented Jupiter stats of US Online Ad Spending. Affiliate marketing is close to $500m industry.
Performance marketing is 50% of online marketing, some predictions are that performance marketing will be the only form in the next few year.

Top Publisher Business Models:
4. Acquisition
6. Content
2. Coupons/Deals
5. Downloads
3. Loyalty
7. Portal
8. Shopping
1. Search

Delivering One Solution At A Time

BFAST WEB 2.0 – Latest Developments
Simplified payment processing
Enhanced reporting
Link management
Email Messaging

Tim Smith presents “Marketing in the Age of Consumer Control”.

Advertising,Consumers & Content – 3 big domains of marketing.

4 Tough Marketing Issues:

Fragmentation
More channels are making it difficult to reach people
Performance
Prime Time ratings are declining, revenues are increasing
Choice Shock
2 Million brands – 700 added per day
2003 – 27k new food and household products
Isolation
TV – Radio – Print – Outdoor – Internet
The Passive Consumer (Everything non-internet)
Internet reaches 50 million people in 2.5 years.
Broadband is mainstream – 50m users
Internet Protocol is the new electricity

Observations

Consumer Patterns are changing. Attention shift is shifting to consumer internet.
Evolution of the consumber – control, collaboration, creation
Consumers are controlling, filtering and choosing.
2003 is the year of consumber control, according to Forrester.
“Content” is changing (Apple iTunes)

Peer Generated Content