Bidding on Trademarks: Restrictions due to language concerns – representation of brand. Consistency with brand strategies both offline and online. Bidding is being capped in an effort to stem competition. Poor strategy? What about Google Adwords? Canabalization by affiliates on SEO efforts? Holistic marketing – overall beneficial. Cookie Duration:Up to 120 days. Based on data [...]
Archive for September, 2004
Peformance Marketing 101
MC Elizabeth Chowlasky just introduced Scott Martin & Kerri Pollard from CJ as the speakers for this forum, Performance Marketing 101. This blog will cover this session. This is going to be a very long piece – it’s a 4 hour session! Mainly quick notes provided here. If you would like to ask me any [...]
Keynote Address at CJU
I’m sitting at CJU on this Sunny Sunday afternoon in Santa Barbara, CA. These guys are going pretty fast – here are some of the notes: Elizabeth Chalowsky is the MC & VP of Marketing for CJ. Jeff Pulen is the Keynote Speaker. Ran through a brief history of time in affiliate marketing. CJ’s Vision: [...]
Lightning Bolts & Stats
Have you ever flown through a thunderstorm? I’m writing this email on board the flight to New York (in a massive Airbus). Last night a bolt of lightning nearly hit the plane – it did make a load bang – scared the sh*t out of everyone, especially Charlene! Fpr more information on the possibilities of [...]
Look Mom!! No Wires!!!
I’m sitting in the departures terminal at Johannesburg International Airport, and I’m literally quite amazed at how far we have come in little more than 5 years. I’m connected via a wireless link (Wi-Fi) to a server which keeps me in touch with the office, more importantly, it allows me to write this blog! Funnily [...]
Vinny Lingham is an International Award winning Entrepreneur & Search Engine Marketer. He is currently CEO of Free Website maker, Yola.