Vinny Lingham’s Blog

Absolutely the most amazing thing! Google has just launched Google Earth - a product of the acquisition of Keyhole a while back.

I think that this application will raise alot of eyebrows, as it promotoes voyeurism and spying! That aside, it’s incredible!

Apple iTunes has just released PodCasting support for it’s iPod (YIPPEE!).

I hate doing what other unoriginal bloggers do and make irrelevant comments in an attempt to generate a semblance of original content, so here’s the original article from Reuters.

Sunday night, I’m busy surfing on Google Australia and I suddenly see pink! I thought I was just too tired, but it seems like Google is testing new pink ad formats, including bringing back their “Interest” bar. Take a look at it.

Ok, this is nuts! Every Joe Blogger out there is busy coming up with Google predictions (iTunes, Auctions, blah blah blah)

I have the magic formula to making Google predictions:

1. Analyze eBay, Yahoo, Amazon, AOL & every other big company out there.
2. Guess that Google will copy them!
3. Claim the unique idea to be your own!
4. Instant content and fame!

Sigh….so much for originality!

Funny that in the same day that Yahoo! releases it’s Search Subscriptions, which allows you to search up to the minute, premium content from providers like Wall Street Journal, I come to the realisation that Google favours stale content over fresh.

I performed the search for “G5 Powerbook” and only 2 of the top ten listings are recent. Google’s algorithms rank on the basis of link popularity, amongst others. This also means that for a site/page to receive incoming links, this is based on the effluxion of time, which basically means that new, fresh content will always be outdated, by the time that it is indexed and ranked in the SERPS.

I just had a look at Yahoo’s results for the same keyword and it seems alot more fresh and recent, but obviously this is my personal opinion.

The Search Engine wars are heating up, I’ll be performing these searches again in a few month (I’m trying to buy a Powerbook G5, as soon as it is released!). I’ll let you know what I think of the results then.

Am I making sense though? Link popularity only really works for information that will not or should not change over time, and it relies on the passage of time in order to prove the value of the content, but over time the value of certain content drops….

A paradox in itself? I think so!