Vinny Lingham’s Blog

Here is a picture featuring the eBay Team that was present at CJU 2005 last week:

From left to right, Stefan (Germany), Christel (France), Sebastiaan (Netherlands), Vinny (incuBeta - and no, that’s not a country), Phoung (Australia) & Alexander (Belgium):

Here’s a link to my first post at Revenews. I’ve just been invited to their blogging community, so technically speaking, I’m now a real blogger !

I’ll continue to post blogs on both, and ensure that the content on each blog is unique, but I will reference the Revenews blog when needs be, in order to ensure that I do not duplicate the content.

I’ve been flying for 24 out of the past 36 hours. I have like 10 blog postings on the way in the next few days, so stay tuned. In the past 10 days, I have been in the following cities:

London, Los Angeles, Santa Barbara, Oxnard, San Jose, San Francisco & Redwood City. As you can imagine, I’m beat! I have alot of photo’s and I’ll be posting them regularly, but not all at once! Most will be from the recent CJU conference!

This blog has received alot of traffic due to the coverage of the recent CJU conference. In addition, there has been a positive pre-launch response for our new product launching next month (Synthasite).

Stay tuned for more info and here’s the first picture:

This is Andrew, our Snr Campaign Data Analyst. This was taken last week Thursday morning. It’s 3am and we’re busy preparing a presentation for 8am in California. Anyone else think that he’s working too hard?

I’ve just read some really good commentary on CJU 2005 from Linda at 5 Star Affiliate Programs. Check our her blog for the parts of the conference that I missed.

http://affiliate-blogs.5staraffiliateprograms.com/

Presented by Dan Sweeney

I walked in late to this one, so excuse me if this doesn’t make much sense.

Some of the optimization techniques are listed as follows:

Show Categories
Large Number of items yield highest results – more items, more results.
Revenue for advertisers with product catalogs are a lot higher than without.

Refresh your catalogs frequently. Ensure that your pricing, inventory, offers are changed, added and deleted with regularity.

Provide smart alternatives if an item is out of stock.
Link to Search results
Link to category page
Customize error page

Provide as much details as possible. Include extra fields, additional descriptions, etc.
Use unique keywords and detailed descriptions. Use a full ontology (level by level categories of the product).

Deep Linking
Large # of Items
Keep it fresh
Provide Smart Alternatives
Use All Available Fields

Sync up with your Web developer – what is already available?

How can you make it happen? Who do you need to bribe? What efficiencies can you leverage?