October 26, 2005 by Vinny Lingham
TrafficSynergy, until recently an incuBeta company, has been purchased by a private consortium, lead by marketing expert Eric Edelstein, for an undisclosed amount. TrafficSynergy will continue to trade under its current name.
Vinny Lingham, founder of incuBeta, said that incuBeta has been considering the sale of TrafficSynergy because of possible business conflicts. synthaSite, another incuBeta company, will soon launch a product also aimed at the affiliate market. The change of ownership was effected on October 26, 2005.
“We are delighted that Eric Edelstein will take TrafficSynergy forward. Eric has a passion for marketing and certainly is an expert in the affiliate market space,” said Lingham. “Although TrafficSynergy is a well-established brand, we need to be impartial to all affiliate networks. The sale of the TrafficSynergy network is thus natural outcome of incuBeta’s growth.”
Said Eric Edelstein: “TrafficSynergy will continue its relationship with current clients and will be looking to expand the client base. TrafficSynergy already offers an excellent service to both affiliate advertisers and marketers - I am looking forward to growing the business even further.”
TrafficSynergy is a platform that matches merchants looking for traffic on a performance basis with affiliate marketers.
Contact: Adriaan Strydom at media@incubeta.com or +27 21 417 1371.
October 25, 2005 by Vinny Lingham
Due to unprecedented demand, we have extended the Beta program for synthaSite. We only expect to go into production in Q1 2006. We have had literally hundreds of affiliate marketers testing synthaSite and the feedback has been extremely positive - some people are even worried that this product may harm their existing business, by making it very easy for affiliates to now use product feeds from eBay and the like.
We appreciate all your feedback and look forward to much more!
Press & Media enquiries should be directed to me at vlingham@gmail.com.
October 20, 2005 by Vinny Lingham
And it’s about time. After many fantastic, and often forgotten discussions on the great books that exist in our time, I have decided to start a Business & Online Technology Book Club. The idea happened during dinner in London one night with Jonathan Forster, Alex Schultz, Willie Prinsloo and myself. We were discussing some of the great books that have been written in recent years.
As a result, BOTBookClub now exists, and we endeavour to write fantastic reviews and post insights on our readings into books such as Freakonomics, Chrossing the Chasm, Blink, The Tipping Point and much more.
You can access the RSS Feed here.
October 19, 2005 by Vinny Lingham
In what is probably the most overdue and expected move, MSN has finally launched their adCenter pilot program in the US. They are not taking on everyone, you have to be selected.
The URL for the application form is here.
October 18, 2005 by Vinny Lingham
incuBeta has officially entered the desktop search arena. Our first release is a Desktop Search application for eBay, and approved by eBay. You can download the application on DesktopSearchBars.
We plan to release over 50 of these desktop search tools within the next 6 months, customized for different merchants - please contact me (vlingham@gmail.com), if you wish to be added to the growing list.
As you can imagine, we’ve been very busy - lots more news to come…
