I’m not going to rewrite the post I made on Revenews this morning, so here is a link to it.
Archive for November, 2005
e-Consultancy interview
I was recently interviewed by e-Consultancy, who are a fantastic source of online marketing information. Incidently, another great source is eMarketer. The interview posed some interesting questions, so feel free to email me your thought!
Entrepreneur.com Article on Click Fraud
Entrepreneur Magazine has just published an article on click fraud. The research was conducted by Clicks2Customers, which is a part of incuBeta, and Marketing Experiments. The article basically highlights the fact that there is up to 29% click fraud which goes largely undetected, not because of Google or Yahoo‘s unwillingness, but rather their inability to [...]
Search Engine Usage Soars
This report by Pew Internet & American Life and ComScore highlights how Search has become ubiquitous. Here are some highlights from the report: Google is the most heavily used search engine in October 2005 with nearly 90 million unique visitors, followed by Yahoo! Search with 68 million uniques, MSN Search with nearly 50 million uniques, [...]
Google Adwords Now Allows Separate Content Targeting Pricing
This is the best news all year! Google finally allows discrimate pricing for Content Targeting. By allowing the advertiser to choose the price they want to pay, instead of just paying for the same rate at search triggered clicks, advertisers will be able to pay the full value of a content click, and achieve ROI [...]
Vinny Lingham is an International Award winning Entrepreneur & Search Engine Marketer. He is currently CEO of Free Website maker, Yola.