Since the big buzz yesterday when Google launched Google Analytics, I’ve been doing a lot of thinking around this space. I’ve been using web analytics tools since 2000, and what’s interesting is that it’s become second nature to me, so I assume everyone else is doing it - having read the blogs and articles yesterday, I’m sorely mistaken.
The next big question is : Who will win the analytics war? Google or Yahoo? Umm, oh, I forgot - Yahoo doesn’t have an analytics package! Well that’s easily solved with money…
So who is the most likely suitor? In my humble opinion, if Yahoo did not acquire Clicktracks, I would be most surprised. At incuBeta, we use both Urchin & Clicktracks, and I must say that Clicktracks is superior from a usability and a functionality standpoint. Add in the fact that the investors in that company must be getting the jitters due to having to compete with free Urchin, I would say that Yahoo could purchase it for a steal.
Let’s see how that plays out, but rest assured, Yahoo! WILL make an analytics acquisition, and soon.
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Comments On This Post
August 18, 2006 at 10:57 am
[...] Ok, how do I know this? Well, if you search Google for “Yahoo Analytics“, you will find that this blog ranks at #3 on the SERP, due to a speculative post I made a while back. It has actually been there for quite some time now, however in the past week, it has been my highest referrer of traffic for all my search engine traffic! Anyways, it could be nothing, but this spike leads me to believe that something is up! [...]
June 6, 2007 at 1:08 pm
well today i recieved a sandbox license for the new Yahoo! search marketing API and at the bottom was a disclaimer that actualy mentioned an “Analytics Program”.
my emphasis:
By accessing or using the API Program and/or any of the log-in information listed above (including the designated License Key, Username, Master Account ID, and/or Account ID), you indicate your assent to be bound by the Yahoo! API Access & Analytics Program Terms (posted at http://info.yahoo.com/legal/us/yahoo/advertisin...), and your acknowledgment of and agreement to those terms.
June 6, 2007 at 3:08 pm
well today i recieved a sandbox license for the new Yahoo! search marketing API and at the bottom was a disclaimer that actualy mentioned an “Analytics Program”.
my emphasis:
By accessing or using the API Program and/or any of the log-in information listed above (including the designated License Key, Username, Master Account ID, and/or Account ID), you indicate your assent to be bound by the Yahoo! API Access & Analytics Program Terms (posted at http://info.yahoo.com/legal/us/yahoo/advertising/apiaccess/apiaccess-337.html), and your acknowledgment of and agreement to those terms.
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