Danny from SearchEngineWatch is a fabulous speaker, and this keynote address was packed out. Danny’s view are that we all united by search. We’re all different people and we wear black hats, white hats, organic, paid or a mixture of them, including a growing number of in-house search engine marketers. “Who Loves Ya Baby?” Anecdotally, [...]

First presenter is Christine Churchill from KeyRelevance. “It’s not about the keywords you want to be found on, it’s about what users use to find you.” Keyword Popularity Suggestion Tools Adwords Sandbox Overture Suggestion Tool Wordtracker Nichebot KeywordDiscovery Keywords indicate where consumers are in the buying process. Problem Recognition – Information Search – Select Alternatives [...]

SES Chicago 2005 Session : Dealing with Contextual & Other Non-Search Ads I finally made it Chicago – and it’s snowing! It’s really beautiful, but freezing cold. I’ll be blogging the sessions that I attend at Search Engine Strategies Chicago 2005. Here’s my blog for the first session: Dealing with Contextual & Other Non-Search Ads [...]