So, I’m finally back in Cape Town and after this trip, I realised that this year has been most productive for me with regard to consumption of printed matter! I have a very select group of books that I’m currently reading and have read over the past 12-18 months, so I’m going to share this [...]
Archive for July, 2006
Google Releases Click Fraud Reporting to Advertisers
Ahh, fantastic news – now everyone can just shut up and get on with things. Google just announced that they will now provide advertisers with data about how many clicks are credited back. In our experience, we see about 5%-10% invalid clicks across all our campaigns from Google – it’s very low, and we factor [...]
Social Network Research
A friend of mine is doing his Masters research into why most companies ultimately never last due to social networking inhibitors (or something like that). I highly recommend that you follow his blog and keep up with it as he unveils more and more research and also contribute where possible. He is looking for people [...]
Google Landing Page Algorithm Changes
There is much consternation over Google’s latest changes to their algorithm with many affiliates and merchants alike complaining as much as they complained in the Florida update of 2004! I’ve had quite a few emails and chats requesting my views on the topics, so without further ado, here it is! I’m going to cut to [...]
Clicks2Customers Wins CJ UK 2006 Award
I attended CJU UK yesterday (after that Red Eye flight from Orlando on Tuesday) to attend the Commission Junction UK Conference in London, with Joanne Shapiro, who runs our UK operations and account management. I’m very pleased to annouce that we received the Commission Junction UK 2006 Award for Leadership in Innovation. I also spoke [...]
Vinny Lingham is an International Award winning Entrepreneur & Search Engine Marketer. He is currently CEO of