September 25, 2006 by Vinny Lingham
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incuBeta is using UltraDNS.com - sort of like a paid version of OpenDNS with no ads, to ensure quicker domain name resolution on our own servers.
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Adam Viener writes about one of the shopping seasons he focuses on in particular
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Chris Zaharias has a fair go at Kevin Lee. In my opinion, Chris’ argument holds up far better than Kevin’s. At the end of the day, results speak louder than marketing hype - and although Kevin Lee is a great speaker, and I’ve met and heard him speak man
September 24, 2006 by Vinny Lingham
This post was unpublished, from my trip to Boston in 2006 - I think I lost the connection and it just saved to my Blogger account previously - only remembered it was there today. This was a great post - so enjoy (if only with a pinch of salt) :
Ziv Dascala takes the Podium for this session with his presentation. This was a very good session. Ziv is from Oron Online. I’m not going to bother with the others guys here, this was the pick. What makes an online market a highly competitive one?
1. Follow the money: (High volume demand) x (high margin per sale + cross & up sales opportunities) = large profits
2. Many vendors compete for the same customer
3. Vendors offering are commodities
4. Surfers are searching for information before the “buying” activity Understand the REAL value of a customer
- It is not just the sales amount!
- Know the profit margin per sale
- Figure out the profit in the cross and up sales
- Understand the customer lifetie value
- Understand the potential customer lead value opportunities
Know EXACTLY what the maximum amount companies are willing to pay
1. Bid to be 1st in the top 5 most important terms of the industry
2. Send the traffic directly to the best known branded vendor site
3. Figure out the conversion ratio
The affiliates pre-dance
- Close special deals with all the vendors
- Avoid deals with income spread over a long period
- Prepare a HUGE list of related keywords to grab
- Prepare a MASSIVE amount of content on the subject
- Use PPC campaigns to understand the most effective landing pages
The Dance
- Target huge list of related keyword with different domain names, pages and content
- Constantly issue press releases
- Spread free articles with reference to your sites
- Discuss your offering in online public and private forums and blogs
- Buy traffic from other affiliates, offer more than what they get from the vendor
- Buy other affiliate and informational sites on the subject
- Let the vendors competet between themselves on improving your special deals
The post dance
- Charles Darwin: Natural Selection, or the Survival of the Fittest
- Your target is to control most of the SERPs (directly or indirectly) and push your special vendors deals
- Vendors visibility on the SETPs becomes much more dependable upon your traffic
- Payouts from the vendor increases all the time, since you keep the vendors compete visibility on your controlled online properties
- You keep doing the ROI calculation constantly, it all comes to how much do you get paid for each visitor to your site !
Shift of Powers
- Intially : You were working as a marketing arm for the vendor
- Mid term : You and the vendor are working hand in hand to get more clients and split the revenues
- Finally: The vendor is working for you as an oprational sales and fulfillment on a “cost”+ basis.
September 23, 2006 by Vinny Lingham
September 21, 2006 by Vinny Lingham
Aloha!
I’m sitting in Hawaii at the moment, trying to absorb the fantastic time we had this past week, and hopefully going to have some much needed vacation hours. I won’t be blogging much, if at all for this next week - but after the posts this past week, I’m sure that’s acceptable!
Well, for those who were not at CJU 2006 in Santa Barbara, I’m pleased to announce that Clicks2Customers has picked up a 3rd Horizon Award, for Global Vision. Previously awarded only one other time, to eBay - and as I quoted Sir Isaac Newton on Monday, we’re standing on the shoulders of giants. From CJ’s website:
The award for global vision is presented “to one client whose action, strategy and initiatives best reflect a commitment to realizing
the global potential of affiliate marketing”
Thank you to everyone at CJ for the recognition in this award!
I will be uploading the pics from CJ into my FlickR account, and will let post when they go up.
How to Go Global Panel:
Progressive Search Panel
I’m having problems uploading my pics. I’ll update this post later with the pics.
September 19, 2006 by Vinny Lingham
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Technical stuff on cookies
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Sophisticated calculator which tracks the impact of lost cookies on revenues.
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Special Report which thorougly investigates the state of cookie tracking
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Very interesting site on widgets. Will prove to be very popular, IMHO.
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Recommended by CJ for their Web Services API
