2006 September (2)

Vinny Lingham’s Blog

links for 2006-09-25

Super Affiliates in Highly Competitive Markets - Pubcon Boston 2006

This post was unpublished, from my trip to Boston in 2006 - I think I lost the connection and it just saved to my Blogger account previously - only remembered it was there today.  This was a great post - so enjoy (if only with a pinch of salt) :

Ziv Dascala takes the Podium for this session with his presentation. This was a very good session. Ziv is from Oron Online. I’m not going to bother with the others guys here, this was the pick. What makes an online market a highly competitive one?

1. Follow the money: (High volume demand) x (high margin per sale + cross & up sales opportunities) = large profits

2. Many vendors compete for the same customer

3. Vendors offering are commodities

4. Surfers are searching for information before the “buying” activity Understand the REAL value of a customer

  • It is not just the sales amount!
  • Know the profit margin per sale
  • Figure out the profit in the cross and up sales
  • Understand the customer lifetie value
  • Understand the potential customer lead value opportunities

Know EXACTLY what the maximum amount companies are willing to pay

1. Bid to be 1st in the top 5 most important terms of the industry

2. Send the traffic directly to the best known branded vendor site

3. Figure out the conversion ratio

The affiliates pre-dance

  1. Close special deals with all the vendors
  2. Avoid deals with income spread over a long period
  3. Prepare a HUGE list of related keywords to grab
  4. Prepare a MASSIVE amount of content on the subject
  5. Use PPC campaigns to understand the most effective landing pages

The Dance

  1. Target huge list of related keyword with different domain names, pages and content
  2. Constantly issue press releases
  3. Spread free articles with reference to your sites
  4. Discuss your offering in online public and private forums and blogs
  5. Buy traffic from other affiliates, offer more than what they get from the vendor
  6. Buy other affiliate and informational sites on the subject
  7. Let the vendors competet between themselves on improving your special deals

The post dance

  1. Charles Darwin: Natural Selection, or the Survival of the Fittest
  2. Your target is to control most of the SERPs (directly or indirectly) and push your special vendors deals
  3. Vendors visibility on the SETPs becomes much more dependable upon your traffic
  4. Payouts from the vendor increases all the time, since you keep the vendors compete visibility on your controlled online properties
  5. You keep doing the ROI calculation constantly, it all comes to how much do you get paid for each visitor to your site !

Shift of Powers

  1. Intially : You were working as a marketing arm for the vendor
  2. Mid term : You and the vendor are working hand in hand to get more clients and split the revenues
  3. Finally: The vendor is working for you as an oprational sales and fulfillment on a “cost”+ basis.


links for 2006-09-23

CJU 2006: Clicks2Customers wins 3rd Horizon Award

Horizon AwardAloha!

I’m sitting in Hawaii at the moment, trying to absorb the fantastic time we had this past week, and hopefully going to have some much needed vacation hours. I won’t be blogging much, if at all for this next week - but after the posts this past week, I’m sure that’s acceptable!
Well, for those who were not at CJU 2006 in Santa Barbara, I’m pleased to announce that Clicks2Customers has picked up a 3rd Horizon Award, for Global Vision. Previously awarded only one other time, to eBay - and as I quoted Sir Isaac Newton on Monday, we’re standing on the shoulders of giants. From CJ’s website:

The award for global vision is presented “to one client whose action, strategy and initiatives best reflect a commitment to realizing
the global potential of affiliate marketing”

Horizon Award Pic

Thank you to everyone at CJ for the recognition in this award!

I will be uploading the pics from CJ into my FlickR account, and will let post when they go up.

How to Go Global Panel:

How To Go Global Panel

Progressive Search Panel

I’m having problems uploading my pics.  I’ll update this post later with the pics.

Progressive Search Panel

links for 2006-09-19

Vinny Lingham is an International Award winning Entrepreneur & Search Engine Marketer. He is currently CEO of Synthasite, a Web 2.0 Startup.

Learn more about Vinny »
RSS Feed

Visit the RSS page to add my feed using your favorite feed reader or subscribe using your email below:

Powered by FeedBlitz
  • SkyRove Wi-Fi Hotspots
  • Revenews
Recent Categories Archives
View All » View All »
Venture Capital November 2008
Affiliate Marketing October 2008
Media Coverage September 2008
General August 2008
Synthasite July 2008
Web 2.0 June 2008
Conferences May 2008
Startups April 2008
Featured March 2008
Blogging February 2008