links for 2006-10-30

links for 2006-10-30

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  1. [...] links for 2006-10-30 » Vinny Lingham’s Blog [...]

  2. Jem del Carmen Says:
    October 30, 2006 at 9:39 am

    That’s a very interesting concept. However how will you be able to catch impression fraud bots if they don’t click on your ads? The data you need to determine this are accessible only to Google.

    Thanks.

  3. Vinny Lingham Says:
    October 30, 2006 at 10:03 am

    It’s actually not about catching it, because our strategy involves bidding on millions of keywords (Long Tail of Search), we don’t rely on certain keywords for our volumes. To impression fraud us, you’d basically need to access our entire database and then run lots of search queries through Google for all those keywords! Good luck! :-)

  4. Jem del Carmen Says:
    October 30, 2006 at 11:39 am

    That’s a very interesting concept. However how will you be able to catch impression fraud bots if they don’t click on your ads? The data you need to determine this are accessible only to Google.

    Thanks.

  5. Vinny Lingham Says:
    October 30, 2006 at 12:03 pm

    It’s actually not about catching it, because our strategy involves bidding on millions of keywords (Long Tail of Search), we don’t rely on certain keywords for our volumes. To impression fraud us, you’d basically need to access our entire database and then run lots of search queries through Google for all those keywords! Good luck! :-)

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Vinny Lingham is an International Award winning Entrepreneur & Search Engine Marketer. He is currently CEO of Synthasite, a Web 2.0 Startup.

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