2007 June (3)

Vinny Lingham’s Blog

Linkshare Acquires Traffic Strategies

Linkshare has just announced that they will be acquiring one of our friendly competitors, Super Affiliate Arbitrage company Traffic Strategies. I know Chad, Bill & Mark from Traffic Strategies quite well - congrats guys, well done! This adds tremendous validation to the work that we are doing in this space with Clicks2Customers. Kristopher Jones from Pepperjam put together a nice write up on this acquisition, pointing out potential conflicts.

I often quote a research paper that we produced, on Profit Sharing (read: Affiliate Marketing) as the model of the future for managing paid search. We have used some very sound economic & mathematical calculations to derive at these conclusion - and I have yet to meet a mathematician or economist who can refute the evidence presented in our special report. Linkshare is obviously listening…

Synthasite launches into Alpha

I’m proud to announce that Synthasite has finally gone live today (as promised!), into Alpha. Remember, this is basically a technology teaser, which will indicate more about what we are doing, but we are still a long way off! Comments, feedback and reviews are most appreciated - please blog about it, tell your friends & spread the news - Synthasite is now live!! We’re limiting accounts right now to the first 1500 users, hurry and get yours now, even if are only going to play with it later!

Please feel free to distribute the following press release:

For Immediate Release:

Synthasite, an AJAX based Web Publishing Platform, emerged today from stealth mode. The 6-person startup based in Cape Town, South Africa was recently spun out from the incuBeta group as a separate stand-alone company that will focus on delivering a world class web based software platform for web publishing, focusing specifically on Widgets & Mashups. Synthasite looks and feels like desktop software, but remains firmly rooted in the browser with no reliance on client side technology.

Synthasite CEO, Vinny Lingham (Founder of a leading Search Engine Marketing company, incuBeta), said the following: “Synthasite’s Alpha [Tech Preview] release today was a milestone in the company’s aim to become the standard for web publishing. We’re releasing it at this early stage in order to allow the community to assist in the direction that we will take Synthasite and we are very excited about the potential for this space, especially with the rapid rise of Mashups & Widgets. Synthasite ushers in a new era for web publishing; where people construct using existing building blocks, rather than build everything from scratch, and publish collaboratively from any machine rather than being stuck on a single PC or OS. We’re very excited about rapidly releasing many of the features on our extensive roadmap. We’re opening the Synthasite framework to the developer community so that they can build their own components and templates, and we will also be enabling source code level editing - although this will only be available in the Beta released, scheduled for Q4.”

Synthasite is also being tested on Amazon’s Elastic Compute Cloud, which in theory allows it to be infinitely scalable, although accounts will initially be limited.

Synthasite is currently being seed funded by Lingham Capital, incuBeta & Miombo Capital, all South African based investment firms.

Update: 5 June

Less than 1000 accounts left! Here is a quick video of the Synthasite Alpha Release:

Clicks2Customers named a finalist in LinkShare Awards

incuBeta’s Performance Paid Search Marketing company, Clicks2Customers, has been named a finalist for “Best New Affiliate” at Linkshare’s Golden Link Awards, to be presented later this month. We only joined the LinkShare network in last year October.

This is a great honour, and bears testament to the fantastic team & technology that the company has built from our Cape Town offices. We were also the Commission Junction Winner for the Global Vision award last year.

Unfortunately, I won’t be able to attend the event in person in New York, but we will have representatives from the company there, and if anyone would like to meet with them, please fill in my contact form.

Update: Ok - I’m going to try and squeeze this trip in! See you there, hopefully!

Incubators that incubate Incubators

Firstly, this post has nothing to do with incuBeta (which actually isn’t an Incubator!). I got this email from Nick Zaharias, brother of a friend of mine, Chris Zaharias. I had a good laugh, and hope you will too!

I don’t think we’re in a bubble, mainly because the Web 2.0 companies out there are mainly private and unlisted. The big guys are making money and spending it acquiring smaller companies, who’s cost of acquisition are almost insignificant in relation to their market caps. Regardless, it does become ridiculous when Incubators that incubate Incubators are born - it’s almost as sad as those people who are “Business Coaches” only because they can’t run their own businesses!

Anyways, here’s Nick’s email.

Hello. Hope you’re doing well. It’s me again and unfortunately, I am here today to rain on your parades, your fantasies, your business models, or your portfolios once again. It’s happening again and so I will put up or shut up as several of you said I must back in March of 2000.

First a little history……..In the lead up to March 2000, I saw a proliferation of signs that the end was nigh for web 1.0. Though painfully obvious at the time, hallucinations of the mass variety can exert quite a strong hold on one’s faculties - my RealNames IPO net-worth mental masturbation calculator stands as a testament to that fact. As the Launch-Party summer of 1999 became the Fall of RealNames withdrawn S-1 registration, I knew it was over and began to search for the perfect contra-indicator that would become that final stake in the ground upon which one could sell short the entire Nasdaq with impunity. To those of you copied on this email who were actively discussing tech stocks with me back then, you will remember those days well. To those of you who were not, welcome to Incubators that incubate Incubators, Part II.

One month before the march of 2000 Nasdaq crash I made an offhand, grabass comment to the effect that we’d know the top when a venture capital firm would fund an Incubator that would incubate other incubators, which in turn would incubate web start ups. I was really just talking trash as the idea was clearly too stupid for even the worst venture firm.

Fortunately, about two weeks before the crash, Bill Romans (who is once again a recipient of my usual blather via this email) sent me an email with a link to a CNET story describing just such an incubator that incubated other incubators, which in turn would incubate web start ups.

So that’s the history. So why do I bring this up today? Well, for those of you who haven’t noticed, web 2.0 has gotten pretty nuts again. Silly people, doing silly “socially-conscious” social networks. All sorts of crap. And to be honest, its really quite embarrassing. Lately i’ve found myself laughing at start-ups more than I ever have before. The names of these things…. I mean every time I read Arrington’s site I see names that sound as if they were made up by my 2 year old son’s play group. Its funny and sad at the same time.

So I’m reading the SF Chronicle this morning (which by the way, is seriously the world’s worst newspaper) only because I can’t read the web while I’m taking my morning doompha. And there it is - its happening all over again:

http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2007/05/30/MNGHPQ3PST1.DTL&type=tech

I’ve got to take my daughter to school now so I’m going to let you all read this article first before I explain why James Currier and his Ooga Labs *is 2007’s version of the flashing “Danger Will Robinson, Danger!” signal that we got in March of 2000 with incubators that incubate incubators, which in turn would incubate web start ups.

Talk to you soon,

Nick

p.s. and if you think I’m wrong, please tell me why.

* I have not looked up the names of the VCs who funded Ooga Labs, so apologies to any and all who may have funded this turd.

Vinny Lingham is an International Award winning Entrepreneur & Search Engine Marketer. He is currently CEO of Synthasite, a Web 2.0 Startup.

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