Presented by Wil Reynolds - Seer Interactive
Here’s a different approach - this speak started with : There are a lot of people in the industry who THINK and SAY they know what they are talking about, but they actually just mislead people.
SEO Myth : Every site ranks well for SOMETHING!
Online Success Recipe
Topics of Discussion for Today’s session:
- 5 Time Wasters
- Developing a search architecture
- Keyword Selection
- Linking (why you should use firefox)
- FIY vs. Outsource
Rules change, I will send to you all my SEO bookmarks which I have aggregated and reviewed for the last 5 years if you are looking for tools, directory lists, forums, automated tools, etc.
Technique’s not used by speaker in 4 years:
- Image Alt
- Keyword Meta Tag
- Keyword Density Analysis
- Optimize 1 word terms
- Submissions / Re-Submissions
Techniques he does use:
- Circular Architecture (not hierarchy)
- Intense Keyword Research
- PR Optimization
- Heavy Link Valuation
- Forums / Blogs (research)
- Resurgence of meta description tag
Developing a Search Architecture:
Wheel and Spoke site development vs. hierarchical site development:
- Dropdowns
- Sitemaps
- “Useful links”
- All the optimization in the world may not help your site if you have major architectural issues.
- Sitemaps are critical!
Architectural Issues:
- JavaScript-Based Menus
- Important links in flash/images
- Orphan pages / entry pages
- Redirected homepages (use 301’s)
- URL’s with ?’s, =’s, &’s (dynamic pages, shopping carts, CMS’s - Ektron / Interwoven)
- Search friendly vs. Search Optimization - Ex: Automatically generated title tags
- Linking Techniques, strategies, tools
Develop something worth linking to & people will link to it. Calculators, free trials, articles, etc.
- Spread yourself thin on links
- How many links are on the page?
- Robots.txt or nofollow tags?
- Search for people linking to you and see if you can get more heavily optimized text.
- Use a pagerank search - competitors
Keyword Development
We all stink at developing our own keyword lists (it’s not our fault):
- We are biased by our own search behavior
- Too close to the product / service (acronyms, jargon, product features, etc)
All is not lost:
- Use Tools (not just overture keyword tool)
- Start wide (Prilosec - heartburn)
- People search for solutions to problems not products and services
If you build for humans, you don’t have to worry (as much) about getting penalized.
Ways to spot a bad SEO company:
Good chat overall - nothing I disagreed with.
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