Alexa : Yahoo vs. Google

December 12, 2005 by Vinny Lingham

I did a quick comparison of Search.Yahoo.com & Google.com, and here are the results from that comparison. It’s obvious why Wall Street is backing Google on this one, but the race is far from over…

If you enjoyed this post, make sure you subscribe to my RSS feed!

This entry was posted on December 12, 2005 at 9:36 pm and is filed under: Google / Yahoo

Subscribe to this post's RSS feed to follow responses / Trackback

Comments On This Post

Johan Bosini Says:
January 10, 2006 at 4:15 pm

Alexa is a very nice tool - however I would not trust its stats at all - as they are not very accurate.

Johan Bosini Says:
January 10, 2006 at 9:15 pm

Alexa is a very nice tool - however I would not trust its stats at all - as they are not very accurate.

searchquant Says:
January 11, 2006 at 12:48 am

Johan,

To what extent and for what reasons do you think Alexa’s stats are not accurate?

searchquant Says:
January 11, 2006 at 5:48 am

Johan,

To what extent and for what reasons do you think Alexa’s stats are not accurate?

Johan Bosini Says:
January 20, 2006 at 8:53 pm

Hi there
Firstly, don’t get me wrong - I love alexa and use them daily for all sorts of things. Alexa does not pull stats from all internet users - it monitors behavior of users that have downloaded its toolbar only.

The stats from Alexa come from a self-selected group of Alexa toolbar users on MS IE/Windows which most certainly under-represents some segments of the general Internet population. Mozilla and Mac users are excluded. Also, generally technically minded people use Alexa - there are millions of people out there who do not know about them.

Also - most AOL users have Alexa installed as a default… so it is immediately USA skewed. The other major users are webmasters - again these people are not your average internet user. Many internet marketers and online marketing companies use alexa - but not your average Joe.

Having said all this I think it is a great tool to see how a sites usage is changing, but these rankings/stats should not be applied to the internet population as a whole because that is not what they measure.

In short Alexa excludes too many demographics. For one designers use apple computers - and thus Alexa excludes them, most technical administrators use linux, and so Alexa excludes them too. Also - many anti spyware programs delete Alexa, as it is picked up in virus scans. It can only generate stats for those users that have the toolbar installed, and who has it, and where they live on the globe is questionable.

Alexa is a great tool - but know its limitations.

Johan Bosini

Johan Bosini Says:
January 20, 2006 at 10:13 pm

Alexa is a great tool - but know its limitations.

Johan Bosini

Johan Bosini Says:
January 21, 2006 at 1:53 am

Alexa is a great tool - but know its limitations.

Johan Bosini

Johan Bosini Says:
January 21, 2006 at 3:13 am

Alexa is a great tool - but know its limitations.

Johan Bosini

Learn more about Vinny »

RSS Feed

Featured Articles

World First?: Creative Commons Licensed eMarketing Textbook - July 22, 2008 / Comments (20)
Synthasite launches into Alpha - June 4, 2007 / Comments (15)
The Road Ahead for me... - May 28, 2007 / Comments (24)
CJ Publisher Advisory Board Finalised - April 23, 2007 / Comments (10)
Yahoo! announces Affiliate Advisory Board - April 11, 2007 / Comments (31)
AOL Only Adwords - Marketplace & Revenue Impact - April 9, 2007 / Comments (19)
Return on Effort with PPC Campaigns - March 23, 2007 / Comments (17)
My Summit TV Interview - March 19, 2007 / Comments (7)
Financial Planning for Startups (Planning Tool) - March 16, 2007 / Comments (16)
Synthasite & My Venture Capital Blogroll - March 14, 2007 / Comments (35)
Top 20 Reasons why Web Apps are Superior to Desktop Apps - February 8, 2007 / Comments (21)
Special Report : Profit Sharing - The Performance Marketing Model of the Future - October 11, 2006 / Comments (22)
Special Report Released: Cookies detected by Anti-Spyware Programs - September 13, 2006 / Comments (16)
The Best Business Books of our Paradigm - July 31, 2006 / Comments (13)
The Clash of the Titans - A Fresh Perspective - May 4, 2006 / Comments (16)

Recent Categories	Archives
View All »	View All »
Venture Capital	November 2008
Affiliate Marketing	October 2008
Media Coverage	September 2008
General	August 2008
Synthasite	July 2008
Web 2.0	June 2008
Conferences	May 2008
Startups	April 2008
Featured	March 2008
Blogging	February 2008

Alexa : Yahoo vs. Google

Related Posts

del.icio.us

Media Coverage

Resources

Featured Articles

MyBlogLog

Alexa : Yahoo vs. Google

Related Posts

del.icio.us

Blogroll

Media Coverage

Resources

Featured Articles

MyBlogLog