An offline advertising marketplace? Powered by eBay!

I found this article to be a very interesting. It’s not as if this move was unforseable, but the reality is that the big media giants are waking up to the efficiencies that online auctions provide, and that which is driving Google’s growth.

I think a strong point for eBay in this article, is the acquisition of Skype and the potential Pay Per Call offerings that Skype will be releasing soon, combined with offline media.