Ask Jeeves to launch PPC engine

Mediapost has just reported that AskJeeves will setup their own PPC engine, to run in conjunction with Google Adwords (for how long, I’m not sure). Personally, I’m not too fond of AskJeeves traffic and we find that in general, the conversions are not good enough to warrant the Google CPC, so hopefully they’ll leave soon :-).

The bottom line is that the paid search industry is going to segment and Google, Overture etc. will need to rely less on partners as their partners become competitors. This has been coming for a while, so it should be no surprise. Amazon will probably be next to announce something similar.

incuBeta has been hard at work producing an internal media management system for Pay per click marketing, which is working wonders for us. The value in this system lies in the segmentation of the industry, as our system aggregates multiple engines and allows us to manage paid search campaigns for clients and on an affiliate basis, with almost effortless ease.

Here’s to segmentation!

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