TrafficSynergy, until recently an incuBeta company, has been purchased by a private consortium, lead by marketing expert Eric Edelstein, for an undisclosed amount. TrafficSynergy will continue to trade under its current name.

Vinny Lingham, founder of incuBeta, said that incuBeta has been considering the sale of TrafficSynergy because of possible business conflicts. synthaSite, another incuBeta company, will soon launch a product also aimed at the affiliate market. The change of ownership was effected on October 26, 2005.

“We are delighted that Eric Edelstein will take TrafficSynergy forward. Eric has a passion for marketing and certainly is an expert in the affiliate market space,” said Lingham. “Although TrafficSynergy is a well-established brand, we need to be impartial to all affiliate networks. The sale of the TrafficSynergy network is thus natural outcome of incuBeta’s growth.”

Said Eric Edelstein: “TrafficSynergy will continue its relationship with current clients and will be looking to expand the client base. TrafficSynergy already offers an excellent service to both affiliate advertisers and marketers – I am looking forward to growing the business even further.”

TrafficSynergy is a platform that matches merchants looking for traffic on a performance basis with affiliate marketers.

Contact: Adriaan Strydom at media@incubeta.com or +27 21 417 1371.

Official Press Release – Please distribute freely without modification:

incuBeta has won an Emerging Technology Top 100 award as for Most Promising Emerging Enterprise. The TT100 awards ceremony for Western Cape-based enterprises was held in Green Point, Cape Town, South Africa on 12 October. The TT100 awards event is a showcase for the innovation success of local technology companies.

ITWeb reported that that the judges were “bowled over by incuBeta’s success in developing a world-class range of web-based technologies that are clearly catching the attention of the major players in (global) web-based commerce…”

incuBeta provides a technology infrastructure for global online marketing and is continuously improving its range of software products to address the dynamic nature of the Internet.

incuBeta was founded in 2003 by four young entrepreneurs, Vinny Lingham, Llewellyn Claasen, Eric Edelstein and Charlene Troskie, who passionately believed that the Internet provides endless possibilities for online marketing.

The company grew from 5 people to 30 within the first eight months, and after over two years the company employs 45 people. A restructuring in 2005 saw the inclusion of Mark Levitt as CIO and a strong technology division under the leadership of Willie Prinsloo. The company also has a satellite office in Los Angeles and clients around the globe, including Australia, the UK, France, Spain, Germany and, of course, the USA.

incuBeta is looking forward to the wider adoption of its technology products in the global marketplace. The company is soon to launch an innovative affiliate website builder, namely synthaSite, that will provide exciting opportunities to affiliate marketers, merchants and networks.