Boldmouth launches…

Today Todd Tweedy launched his new company, BoldMouth, a Word of Mouth Marketing company. Here is the email that I received.

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Happy Monday!

It’s official. Today I launched my new company — BoldMouth - http://www.boldmouth.com focused on delivering real word of mouth marketing relationships. And, in January I’ll be speaking at the Word of Mouth Marketing Associations conference on building a word of mouth plan for business. The plan I’ll present is called Interest Recognition and integrates business strategy, organic search indexing, content profiles, content tags as well as alternative forms of content distribution and publishing, collaborative filtering with personal agents – think bots, and finally content positioning and navigation. I’ll be posting pieces of the model prior my January 19th panel on my personal blog about word of mouth at http://www.wordspreadsquickly.com.

Here’s the official release that went out earlier today

And, we’ve even generated some early blog coverage as well:
http://redcouch.typepad.com/weblog/2005/12/todd_tweedy_lau.html
http://www.adrants.com/2005/12/new-word-of-mouth-firm-slams-buzz.php

That’s not all… the entire site was built using a new development language created by Mike Spencer called PTM. I believe PTM will change how we create dynamic websites in the future and I’ve included a link if you’re interested in learning more about the technology we’re using => http://www.boldmouth.com/techoverview.html

And, of course, design credits go to Valerie Cole. She is amazing! She’s worked countless hours on this project!!

Finally, we’re working on a study of word of mouth practices and ethics with Osterman Research. Here’s a link to the survey:
http://www.ostermanresearch.com/survey_2005DEC08.htm. If you want to receive our report on findings and data, drop me an email.

Looking forward to reconnecting soon…

Many thanks,

Todd Tweedy

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