Google now offers a secondary method of bidding, called Preferred Bidding – this will add additional liquidity to the Google Adwords marketplace and allow merchants more control over what they would like their final CPC to be. My view is to stay with the existing bidding model, until more research is done on this new [...]
Archive for the ‘Google AdWords’ Category
AOL Only Adwords – Marketplace & Revenue Impact
So, if you haven’t heard by now, AOL is receiving their own version of Google Adwords (Private Label deal). I’m not going to rehash the background and deal info, referenced at SearchEngineLand, but instead, I’ll try to explain what I see the market impact as being. I’ve long argued the point that we should be [...]
New Google Metric: Impression Share
We have just discovered that Google has released impression search statistics in their accounts today. How does Impression Share reflect on my campaign’s performance? Impression share is a metric available at the campaign and account level for search. * Campaign: If an advertiser has more than one campaign competing in the same target market, the [...]
April Fools Day Jokes!
Ok guys – now seriously! I’ve had a number of people emailing me, not sure if my previous post on Google dropping CPC is true or not! For those of you who do NOT read the comments section, IT WAS A JOKE! Google is NOT dropping CPC! Other pranks by Google were these ones.
Google to drop CPC and revert to CPM
News just hit the wire that effective immediately, Google will no longer accept Cost Per Click (CPC) bids. Apparently, this is in anticipation of more branding dollars moving online and Google will still utilize Clickthrough rates in determining Quality Score, but will charge for ads on a CPM (Cost per Thousand Impression) basis. My sources [...]
Vinny Lingham is an International Award winning Entrepreneur & Search Engine Marketer. He is currently CEO of Free Website maker, Yola.