Given the fact that I just had a feature interview in the GQ Magazine this month, I can totally relate with the article from Internet Retailer on how affiliate marketing is becoming sexier (Just kidding!! ) First of all: What is Affiliate Marketing? My definition of it is: The use of third party specialists who [...]

The following question was posed recently to me by a merchant: Last month we announced we are closing our in-house Affiliate program and migrating everyone to Affiliate Network X. I was shocked at the outcry of our community who are under the impression Network X is full of parasites. This camp of unhappy people glean [...]

If you’re wondering why I’m so quiet all of a sudden, other than the fact that I had to fly from Vegas to London, only to fly back to Washington D.C., where I am right now – it’s that my Powerbook’s internal power adaptor is faulty. This was probably the biggest reported issue with the [...]

I thought that I’d just give a left field post on what the impact or opportunity might be for affiliate marketers. Remember that top merchants are already using enterprise software like Omniture and WebSideStory, and these merchants are unlikely to be directly affected by Google’s latest move. Before I continue, you may want to also [...]

This is a very interesting move. Mediapost has a nice article about it (click the title). What’s interesting is that Rakuten could now become a Yahoo! acquisition target.