Yahoo want to be the next Google. Google wants to be the next Microsoft. Microsoft wants to be in a world of Microsoft & no Google. Where the heck does Ask.com fit into all of this? Walter Mossberg wrote this great article about Ask.com. He even claims that it stands up to Google! I never [...]
Archive for the ‘Ask.com’ Category
Session: Meet the Ad Engines
Dough Stotland – Senior Product Manager, adCenter, MSN Search. Dough introduced the adCenter product and informed the audience that the product is available in Singapore & France. There is a 3 phased approach to setting up a campaign with MSN adCenter. Learn About Your Customers: Traffic Trends Demographics: Age, Gender, Wealth, etc Income Geographic Day [...]
AskJeeves Launches Paid Search Placements
Ok, well that happened sooner than we expected! AJ has just launched their sponsored listings program to compete with Google Adwords. In the short term, I expect they’ll continue to use Google, until they build up enough advertisers, but I expect they will not renew their contract with Google in the long term. My opinion: [...]
Ask Jeeves to launch PPC engine
Mediapost has just reported that AskJeeves will setup their own PPC engine, to run in conjunction with Google Adwords (for how long, I’m not sure). Personally, I’m not too fond of AskJeeves traffic and we find that in general, the conversions are not good enough to warrant the Google CPC, so hopefully they’ll leave soon [...]
Vinny Lingham is an International Award winning Entrepreneur & Search Engine Marketer. He is currently CEO of Free Website maker, Yola.