I’m not going to rehash my previous post on this topic (still highly applicable – I highly recommend reading it before continuing with this post), but Google has finally launched Pay Per Action across their Adwords Network for US advertisers onto Adsense (not Search Network yet). I still believe that there are severe problems with [...]
Archive for the ‘Click Fraud’ Category
Google Releases Click Fraud Reporting to Advertisers
Ahh, fantastic news – now everyone can just shut up and get on with things. Google just announced that they will now provide advertisers with data about how many clicks are credited back. In our experience, we see about 5%-10% invalid clicks across all our campaigns from Google – it’s very low, and we factor [...]
Googles speaks out about Click Fraud after $90m settlement
Google has finally spoken out about Click Fraud, after their $90m settlement today. From the analysis, it seems that Google estimated their click fraud to be no more than 1% of their total revenues – in my experience, that’s a very conservative estimate.
Vinny Lingham is an International Award winning Entrepreneur & Search Engine Marketer. He is currently CEO of Free Website maker, Yola.