7 Steps to increasing email productivity by using Gmail only!

GMail Logo

Have you ever been frustrated with that 1GB stability limit on Microsoft Outlook or Apple Mail (it’s that point where everything starts slowing down incredibly, as your mailbox grows). It’s not just limited to those two – it’s something that desktop email clients are just not equipped to handle. Over the years, I’ve been forced to constantly (every 3-6 months) archive all my emails and empty my inbox and quite frankly, it’s been the biggest pain in the ass, especially when you’re looking for an old email in a stack of PST’s or MBox files. I consider myself an email power user – I can receive and send about 500 emails on a good day – which can add up very quickly. My current GMail account is pushing over 100,000 emails (and it’s marginally slower than a fresh Gmail account with 1000 emails – such is the scale that Google’s infrastructure can offer!).

I originally thought that it was an Outlook problem, but when I switched to a MacBook Pro 3 years ago, the problem persisted with Apple Mail and created a very slow email client that took forever to load, and even longer to search for emails. So I then decided to switch full time to just using GMail for about the past 18 months, without a desktop client – and it works great – but I’ve had to really spend a lot of time refining a process that makes it all manageable.

I’ve been able to develop my own system for managing emails, just on the back of Google Mail which works great even if you still need to have offline access to your emails on your desktop as well as access it via your phone, PDA.

I also wanted to access all my old emails (usernames, passwords, old photos emailed to me, work emails, etc) that have been archived into about 25 different files, spanning 8 years and 10GB’s.

Luckily, GMail Apps for your domain offers me a 25GB account – so space was not a problem. The best thing is that by being a web application, Gmail does not suffer from the constraints that a desktop app has, and does not slow down my MacBook or take up a lot of memory and other system resources. I’m also able to search my emails dating back to 2000 in an instant, as Google’s search technology is utilized within GMail.

I finally believe that the time is right to move all your emails into the cloud, and not have to rely on desktop based email anymore, unless you want to. I believe strongly that applications are moving away from the desktop and into virtual world and GMail in particular offers a very strong alternative that I swear by. This is my system, and it works perfectly for me, and I hope it works for you too!

1. Firstly, reroute ALL your emails from all your various email accounts and aliases to your central GMail account. If you have any email accounts that you cannot forward, use Gmail’s POP fetcher to retrieve the emails. If you have GMail or a premium “GMail Apps for your domain” account – you should consolidate everything into your GMail account by using the POP fetcher – it might take a few days, but it’s worth it. If your desktop client still has your POP settings in your accounts, you may want to disable or remove them at this stage. You only want your emails going into GMail going forward.

2. Next, you need to upload your most current PST file into GMail. For that, you’re going to need the Google Email Uploader. Now this only works on Windows, so I had to use Parallels to make it work, but it works really well. You need to shut down Outlook or whichever email client you’re using before doing the upload. Also, make sure that you flag any and all emails that you still need to work through. In the settings for Google Email Uploader – make sure the tickboxes for “convert folders into labels”, and “archive everything” is ticked. The uploader may take some time so make sure that you only do this over a weekend if you have a large PST (over 100MB). All new emails should continue to go into your GMail inbox, if you did step 1 correctly.

3. Once your emails are uploaded – it may take a day or two to reflect in the account. You need to go to the starred emails folder – this is where all the emails that you flagged will be. Select All and move all the starred emails into your Inbox.

Now you should be operational in terms of your Desktop emails being in GMail and all new emails flowing into Gmail.

4. Now, the goal for you to manage your emails, should be to constantly archive (using Gmail’s archive button) emails that you are done with, and have a very lean inbox (mine is currently 350ish). As emails come in, deal with them and archive them. If people respond to an archive email – it will head back to the top of your inbox. And don’t worry – you can always search for them. Once you’ve pruned your emails in your inbox, by using filters, labels, etc, you will really have a handle on things – and be patient – this takes time.

5. So now, for Desktop access… Before you go any further, make sure that you are no longer using the PST/MBox file that you just uploaded to Google. You should have a clean inbox and no big files slowing down your email client.

Now, you need to setup IMAP – which basically synchronizes your mail with GMail. Make sure that you do not download All Mail – just mail that’s in the Inbox Label in Google. Your various email clients should support this (I’m using Apple Mail and I know that Office 2007 supports it too). This will really allow your inbox to work with Gmail whilst keeping the size of your PST or MBox file down, and your email client working much, much faster. All the emails you send will also flow into your Gmail Account.

By using IMAP, what you’re really doing is allowing your Desktop client to access only the most important emails to you and not the gigabytes of archives that you don’t need on a daily basis. You still need to be using the web interface to archive your mails, but you can at least work offline when you need to.

6. If you want to access your emails on your cellphone, PDA, iPhone, etc – use the GMail Mobile Application or your phone’s browser. If you’re savvy enough, you can even configure it to work with your blackberry!

7. Once you’re fully up and running, and can feel the vibe of being fully in synch – now it’s time to start dusting off those old PST’s and uploading them. Using the Google Email Uploader again, start uploading those emails straight into your GMail Archives, and they’ll be there forever more. Be carefull though – any flagged emails that you didn’t deal with way back when will be in your starred email folder – but it’s quite easy to get rid of them – just unstar them and they’ll go away.

That’s it – now I’m fully up and running without having to worry with being out of sync with my emails regardless of whether I access it from a cellphone, desktop or laptop. Also, I have 8 years with of emails at my beck and call, and everything works quickly and smoothly.

The trick really is to archive mails once you’ve dealt with them, star them if you need to remember something important and follow up sooner, and leave the rest of the “to do’s” hanging around in your inbox. You can also get fancy with labels and filters to deal with newsletters & regular emails. Basically, once you archive – you can forget about it, unless someone responds to that mail. It’s very important to keep a well managed inbox with this system – that’s one caveat I must emphasize!

That’s it from me – I hope this helps you become more efficient at managing your emails! It’s certainly made my life easier!

Disclaimer: I’m not an email expert. I don’t have any ties with GMail. I can’t help you with your email problems. I don’t have time to answer specific email client questions. I cannot and will not be held liable for anything goes wrong with importing emails into Google. Please backup all your emails and settings before attempting to use my system for managing your emails. Transitioning to this system takes time and energy – it will not happen overnight, but once it does, even then I can’t guarantee you that you will be more efficient! :-)

Update: I forgot to mention that to only access your inbox from Apple Mail, you need to set the IMAP Path Prefix to “Inbox/”

Google to start charging for search queries – Pay Per Search

I just got word today that Google will be releasing a Pay Per Search service for it’s end users. This service will be available to end users that are not interesting in seeing the ads, powered by Google Adwords. Users will be allowed to purchase credits using Google Checkout, and can opt to pay (estimated at 1c) for each search query that they run through Google.

This is a great idea for users who don’t want to be bombarded with ads, however the problem for PPC marketers, is that if Google starts to see a lot of users opting to pay for searches, our PPC traffic from the campaigns will drop – resulting in far more traffic that will end up through natural search. Yet again, the constant battle between paid and natural search is heating up!

It’s actually been a full year since I announced that Google was looking at reverting to CPM from CPC. The argument was that Google was looking to boost revenues on low Clickthrough Rate search terms – perhaps Pay Per Search is a better way of achieving this? Only time will tell!

Google GPay is nothing new…

I don’t understand how Google can put together a patent like GPay. The concept and system of buying cokes out of a vending machine has been around for 7 years, and the other payment stuff seems a lot like what local Telco’s in South Africa, like MTN, are and have been already offering for quite some time now. In fact, I’m pretty sure that the patent would infringe the rights of local South African companies such as Fundamo, who have been doing this for years.  I just don’t think that this patent has any protectable interests.

Incidentally, Fundamo was recently funded by Mark Shuttleworth’s HBD Capital who are also investors in incuBeta.  Local Cape Towner, Mark Shuttleworth sold his company, Thawte, to Verisign in 1999 for about $750m and founded HBD.  I had a chance to catch up with Mark two weeks ago, while he was on a visit to Cape Town.  We have a discussion around how important it is to understand the operating system, as a tech entrepreneur.  Admittedly, the last time I worked on Linux was when I was using Mandrake – which is about 7 years ago, so I’m pretty hands off at the moment.  Mark insisted that understanding the operating system was key – and obviously, as the founder of Ubuntu, he makes a strong argument.

I gave it a lot of thought, and I must say that I do disagree with Mark, simply because the paradigm has shifted.  Tech entrepreneurs are using the Web Browser as the operating platform, not the OS.  It’s critical to understand how the browser work, and what it’s capable within the browser – to me, software is becoming OS independent.  As much as I respect Mark, I’m going to have to differ with him on this point – Synthasite is living proof of an application that is OS independent, but Browser dependent.   As usual, time will tell…

Mark Shuttleworth Vinny Lingham

Google to open South African office, follows in Amazon’s footsteps

ITWeb reported that Google has finally appointed a Country Manager to setup it’s South African operations.

South African Internet usage has grown 120% in the past year, and it won’t be long until you see eBay, Yahoo & the others follow Google & Amazon’s recent foray (Amazon’s Cape Town office built EC2) into South Africa.

We have the fast growing user base (5m+), emerging middle class, 5%+ economic growth, broadband adoption growing rapidly, and SA is the gateway into Africa – over 1bn people – it’s only the logical next step. Oh, and did I mention, 30m+ mobile users!!!

I had the chance to meet with Stafford Masie today, the new Google South Africa Country Manager, and I can truly say that I was very impressed with his energy and I think that he is going to make a big difference here. I’ve read some blogs where people have stated some concerns – and this echoed the “behind the scenes” chatter within the industry – which went largely unpublished.

Prior to meeting Stafford for the first time ever today – I must admit that I was also a bit hesitant myself, as he is effectively an industry “outsider” to Search Engine Marketing and I wasn’t sure what to expect. In all honesty, if I don’t have something heartfelt to say – I’d usually just keep quiet, but I’m going to put my neck out here and say to all the naysayers, that I think you’ll be pleasantly surprised with Google’s appointment. As usual, time will tell – but he has my support and faith!

After the discussion today, I can only congratulate Google on an excellent choice in appointing Stafford!

One of the recent posts that emerged was one from Vincent Maher, that I must disagree with, was about Google discouraging entrepreneurs by entering the local market.

It’s not that South Africa is a major focus area for Google, though in the EMEA context it probably is big alongside Egypt, it’s that the impact of Google making direct and interpersonal connections with advertisers in this country might well have a significant impact on the online media industry and their margins. The fact is the local online ad industry doesn’t need a revitalisation, it has been going through one for the last two years and the entry of Google on a more serious level may have a negative impact on the local entrepreneurship we’re seeing.

Aside from that, local companies paying offshore companies for local ad-spots seems a bit like we’re a banana republic.

There are search engines in South Africa, that shall remain unnamed, that prey on the ignorance of advertisers trying to advertise online in South Africa – and that’s all I’m going to say on this point. I do believe that Google will “bring balance to the force” :-)

Google being more local will actually assist the industry in weeding out the crap that has emerged from our recent boom in online and encourage entrepreneurs to focus on building valuable businesses, that can be monetized by Google’s Adsense, which has created thousands of $ millionaires – Google earns roughly 1/3 of it’s $14bn/year in revenues via AdSense – and a large percentage of that is paid back to publishers. If anything, Google encourages entrepreneurship, like no one else in this space (maybe even as much as eBay!).

As in all countries – Google has ruffled offline media feathers by forcing them to be held accountable to their media agency’s grandiose ideas. The reality is that online usage and time spent is growing, and offline media consumption is dropping, globally. Google’s model is to make advertising efficient, and inefficient media companies are forced to either adapt or face revenue drops. This has lead to agencies like IPG being forced to diversify their business through acquisitions. You’ll soon see similar moves in South Africa, as the market moves to a more efficient marketing platform.

Vincent’s comment on the “Banana Republic” only held true up until this point. If Google reinvests those profits in developing South Africa, and Africa – then it’s certainly not just milking the local economy for profits, it’s building the industry.

My prediction is that we’re going to see a lot of world first innovations coming out of South Africa, as a result of Google taking the initiative here and showcasing both our technical talents, but more importantly, the commercial opportunities for Internet multi-nationals in South Africa!

I trust that all my (local) readers will join me in welcoming Google to Africa – thanks for joining us, finally!!

Blackle.com – A Google Custom Search Engine

I got one of those “viral” emails today, related to the ecoIron post on a Black Google Homepage a while back:

The new Google

For those worried with energy consumption and all its downsides… When your screen is white, being it an empty word page, or the Google page, your computer consumes 74 watts, and when its black it consumes only 59 watts. So a man named Mark Ontkush wrote an article about the energy saving that would be achieved if Google had a black screen, taking in account the huge number of page views, according to his calculations, 750 mega watts/hour per year would be saved.

In a response to this article Google created a black version of its search engine, called Blackle, with the exact same functions as the white version, but with a lower energy consumption, check it out.

I must hand it to the guy that put it together – it’s very clever, and he is using the Google Custom Search Engine, which means that as this viral campaign spreads, he drives more search volume to Google, and also makes money out of it! Smart, very smart!

From the Blackle About Page:

How is Blackle saving energy?

Blackle saves energy because the screen is predominantly black. “Image displayed is primarily a function of the user’s color settings and desktop graphics, as well as the color and size of open application windows; a given monitor requires more power to display a white (or light) screen than a black (or dark) screen.” Roberson et al, 2002

In January 2007 a blog post titled Black Google Would Save 750 Megawatt-hours a Year proposed the theory that a black version of the Google search engine would save a fair bit of energy due to the popularity of the search engine. Since then there has been skepticism about the significance of the energy savings that can be achieved and the cost in terms of readability of black web pages.

We believe that there is value in the concept because even if the energy savings are small, they all add up. Secondly we feel that seeing Blackle every time we load our web browser reminds us that we need to keep taking small steps to save energy.
How can you help?

We encourage you to set Blackle as your home page. This way every time you load your Internet browser you will save a little bit of energy. Remember every bit counts! You will also be reminded about the need to save energy each time you see the Blackle page load.

Help us spread the word about Blackle by telling your friends and family to set it as their home page. If you have a blog then give us a mention. Or put the following text in your email signature: “Blackle.com – Saving energy one search at a time”.

There are a lot of great web sites about saving energy and being more environmentally friendly. They are full of great tips covering the little things that we can all do to make a difference today. Try Blackling “energy saving tips” or visit treehugger.com a great blog dedicated to environmental awareness.

Again – very smart, but just another Internet fad!

Google or eBay – who’s Click is bigger?

Michael Arrington sums it up quite nicely, so here is the short version:

Not much commentary is needed on this one. Here’s what happened:

1. eBay doesn’t allow merchants to use Google Checkout to settle eBay transactions. Google invited eBay online sellers attending eBay Live! in Boston this week to a party that they called the Google Checkout Freedom Party.
2. eBay decides to pull all U.S. advertising on Google.
3. Google backs down, cancels the party.
4. Google looks like a complete wimp; eBay looks like a bully.

The party appeared to be nothing more than Google poking a little fun at eBay’s restrictive policies. eBay hit back with the biggest weapon they had, suggesting that tension between the companies goes very deep.

That was a seriously good laugh this morning!

So the big question… who’s “Click” is bigger? Adam Viener does a quick roundup on Revenews as well.

Bottom line, is that Google & eBay are becoming more competitive with each other every day and such a conflict was inevitable, to answer my question though, I would argue that Google has a much bigger “Click” and if they REALLY had to pull out all the stops, they could easily “improve” their algorithms to factor in a lot of the “Search Engine Optimization” work that eBay have done across their companies – and users would find that eBay would appear a lot lower in the natural results.

But then let’s remember that Google’s motto is “Do No (Relative) Evil”!

GMail testing Custom Operators & Search Queries

I just found that GMail is finally going to allow us to use pre-defined operators in order to search for stuff like, Unread Mail, etc. I’ve been asking for this type of functionality for a long time – glad it’s being released. Check out the JPG screenshot of the new Gmail Searches.

Update: Ok – now I feel like a real “Dwakhead”! I installed a plugin for FireFox earlier, from LifeHacker, which gave me this cool feature, and I didn’t realise it!