I’ve just been given some invitations to the AdCenter Beta Program (MSN). I’m giving them away to the first people to email me (vlingham “at” gmail.com ). I’m not sure how many I have, first come, first served.
Category Archives: MSN
Synthasite Press Release
incuBeta Intelligent Marketing originally developed synthaSiteâ„¢ as a proprietary application to produce affiliate websites. Our in-house success with synthaSiteâ„¢ lead to the realization that synthaSiteâ„¢ would be a valuable tool to affiliate marketers. We thus developed a public version of the application and proceeded with a beta testing program. Apart from the valuable feedback we received from our beta users, we also determined that we need to reconsider some architecture issues to address the unexpected high usage of synthaSiteâ„¢.
Suspension of synthaSiteâ„¢ Beta Program
We have decided to suspend the current beta program, while we address issues of scalability and server capacity. As this process will not be able to facilitate a proper support structure to public users, we have decided to discontinue the current beta program with effect from 2006-04-28. We do not have a launch date for our next round of Beta testing as yet.
Access to the synthaSiteâ„¢ will be available until 2006-04-28. We advise you to finalize all sites before the above mentioned date. All deployed websites will still be functional after access to synthaSiteâ„¢ has been closed. The feeds will not be editable after closure and this may affect the quality of feeds when they are updated on our server.
We shall continue to develop in-house sites that use our affiliate partner feeds, such as ThatShoe.com.
Thank you for your participation in our beta program. We will keep you updated on any further progress made on our public service offering over the next few months.
Today's Most Popular Posts -
Google releases Demographic Targeting
Google is hot on MSN’s trailblazing AdCenter product with this counter-slap (not a punch). The eternal marketing dream of being able to target only the right demographic is slowly becoming a reality. My only concern is the quality of the data being used, for instance, MSN believes that they have accurate data on their users, but according to someone in my office, he tells MSN that he is a 16 year old girl living in Afghanistan because he refuses to share his personal data – which leads me to wonder how many other people are concerned about their privacy and how it is exploited…
Today's Most Popular Posts -
MSN Incentivizes Search
Session: Meet the Ad Engines
Dough Stotland – Senior Product Manager, adCenter, MSN Search.
Dough introduced the adCenter product and informed the audience that the product is available in Singapore & France. There is a 3 phased approach to setting up a campaign with MSN adCenter.
Learn About Your Customers:
Traffic Trends
Demographics: Age, Gender, Wealth, etc
Income
Geographic
Day Parting
Connect through Targeting
By paying additional fees per demographic segment, you can target better.
Refine Your Campaign
By using audience intelligence capabilities, MSN will allow you to slice date.
How to get into MSN:
Getting into the US Pilot:
Contact your account exec if you already advertise with us
Apply for invite-only us pilot:
http://advertising.msn.com/msnadcenter
Learn More
Varnished: http://advertising.msn.com/msnadcenter/
Unvarnished: http://forums.searchenginewatch.com and http://www.webmasterworld.com
Next up is James Speer from Ask Jeeves.
Introducing the PPC Solution from Ask Jeeves
According to James, the overlap with AJ and their respective competitors is low enough to warrant using AJ.
Spend Management – “We back our benefits with technologyâ€
Forecasting capabilities
View monthly run rates – for your campaigns and/or specific keyword(s). The monthly run rate represents the expected value of traffic (in dollars) that will be delivered to the campaign (or keyword) during the month based on the network’s traffic history.
Ability to set campaign-level budget limits.
James says that they focus on customer service, given the fact they are a smaller engine.
Proactively Blocking Click Fraud
“What are we doing to prevent click fraud?â€
Proprietary software tracks and evaluates the validity of each click.
Multi-faceted Evaluation allows a broad array of factors to assess the validity of each click.
Next up is Hilary Hoover Keller from Google.
Success with Google Adwords
The Google Network reaches over 80% of Internet users.
Tips for Creating Successful Account:
1. Planning your account
a. Choose keywords relevant to your products/services
b. Multi-word keywords tend to perform better
c. Place keywords in ad text
d. Set URLs per keyword for Landing Page control
e. Create Multiple Ads – best performing gets shown
2. Monitoring Results
a. Use Google Analytics
3. Refine your strategy
a. Are your products grouped logically into ad groups?
b. Are clicks converting to sales? On all keywords?
c. Is there room to expand your successful keywords?
d. Are you getting enough traffic?
e. Are the sites you’re showing on, giving you enough results?
Contextual Advertising: Increase your Reach Across the Web
Search Campaigns – Search is effective at the instant consumers are ready to buy.
Contextual Campaigns – Reach consumers are all stages of the purchase cycle.
Content Bidding
1. Content Campaigns – Adwords ads that will only run on the content network
2. Content Bidding Control – Set bid for content clicks separately
Converting Clicks – Landing Page Optimization
Lead users to the advertised product, service or solution.
Quick but effective presentation – the next speaker is an old speaker at these events, and I have the privilege of still being his client, 4 years later.
It’s a very visual presentation, so it’s not easy to make notes on the fly. I’ll see if I can post the presentation later on.
Good session all round!
