Vinny Lingham's Blog

I announced late last year that Commission Junction was establishing their Publisher Advisory Board, which was finalised today.

The full members of the board are:

Adam Viener, Imwave, Inc.
Connie Berg, FlamingoWorld.com / iShopDaily.com
Craig Cassata, MrRebates.com
Dan Murray, Ravenwood Marketing
David M. Lewis, 77Blue
Eva Klein, FatWallet
Jennifer Nissenberg, Upromise
Jeremy Palmer, QuitYourDayJob.com
Michael Coley, Amazing-Bargains.com
Paul Nichols, Ebates.com
Scott Jangro, MechMedia, Inc.
Scott Kluth, CouponCabin.com
Steve Schaffer, Vertive, Inc
Vinny Lingham, Clicks2Customers.com

In addition, Kerri Pollard made the following message:

At Commission Junction, we are always looking for ways to develop sustainable relationships and improve our services to our clients in order to drive quality results. Keeping with that tradition, we aspired to enhance the communication channel between Commission Junction and our publishers. As a result, I am proud to introduce our Publisher Advisory Board (PAB).

The objective of the PAB is to help Commission Junction build mutually beneficial solutions for the future. To meet this objective, we have recruited a group of notable, established publishers from within our network to serve as the voice for their community.

Commission Junction will proactively obtain feedback from the PAB regarding successes or opportunities they observe throughout the lifecycle of a business or technical initiative. The PAB will collaborate with the Commission Junction executive board to implement enhancements in order to warrant success for all parties.

I look forward to working with this esteemed group of individuals, and I cannot wait to watch their ideas come to fruition at Commission Junction.

Sincerely,

Kerri Pollard
Vice President, Client Performance
Commission Junction, a division of ValueClick, Inc.

PlanetBeta is simply the amalgamation of thought leadership in our industry (online marketing) under a network of websites. Here is a video message (on the site, if you’re viewing the RSS feed) from Sam Harrelson, CEO of PlanetBeta (which includes the Revenews & CostPerNews portals). incuBeta acquired Revenews & CostPerNews recently in order to create critical mass within the new network.

I know, I’ve been very quiet about this acquisition, mainly because of my April Fool’s hoax which caused quite a bit of a stir!

Sam announced the acquisition on April Fools day, and given my silence after the announcement, this caused quite a bit of confusion – with some people believing that it was an elaborate hoax! Also, I’ve been very busy in London, just arrived back in Cape Town now – so writing has been a bit slow!

In short (read the links above for more information), incuBeta has acquired Revenews & CostPerNews and is establishing a network of sites called PlanetBeta focusing on thought leadership in the online marketing & revenue creation space. This is also part of a broader strategy for us to incorporate much of the content from blogs that our Group’s 100+ staff write on a regular basis, for various personal and company blogs such as GottaQuirk & Clicks2Customers Blog. As a part of this transition, there will be a lot of upgrades made to Revenews in particular, so stay tuned for all the action.

The focus is going to be heavily in creating a network of thought leaders in our global industry and creating a platform of diverse voices. Lots of exciting stuff to come – I wish Sam Harrelson all the best in making things happen!

Here’s a link to my first post at Revenews. I’ve just been invited to their blogging community, so technically speaking, I’m now a real blogger !

I’ll continue to post blogs on both, and ensure that the content on each blog is unique, but I will reference the Revenews blog when needs be, in order to ensure that I do not duplicate the content.