I am looking to put together a research paper around why Google is so successful at Paid Search (and Yahoo/MSN are not), from a Macro-Economic perspective. I’ve written a bit about this in my post called “The Clash of the Titans“, but I want to go a bit more in depth and do some number [...]
Archive for the ‘Special Reports’ Category
Special Report : Profit Sharing – The Performance Marketing Model of the Future
Andreas Reiffen, who recently joined the Clicks2Customers team in Cape Town, and who hails from Germany, has done some very interesting research in the field of Performance Marketing, something that I have been a huge advocate of. It’s been the founding belief of Clicks2Customers that search marketing can only exist in a performance metric driven [...]
Special Report Released: Cookies detected by Anti-Spyware Programs
Over the past 18 months or so, a number of reports relating to the high rate of cookie washing (users erasing cookies from their browsers) have been reported. Affiliates, need to ensure that they receive compensation for the entire length in which a merchant promises to pay within, if a referred user makes a transaction. [...]
Vinny Lingham is an International Award winning Entrepreneur & Search Engine Marketer. He is currently CEO of Free Website maker, Yola.