Let’s look at the math: Microsoft does not understand search monetization. Yahoo does not understand search monetization. Combining the two does not mean they suddenly will. The only company laughing at all this is Google… I’ve written extensively about how to improve search monetization but both Microsoft & Yahoo place both internal and geographical politics [...]
Archive for the ‘The Search Wars’ Category
Microsoft acquires Yahoo?
It’s finally happened…Microsoft has made a bid for Yahoo. It’s a potential smart move on Microsoft’s part, with a really good bid that will make shareholders think. There may be some anti-trust issues as this effectively merges the #2 & #3 company in the search engine market and gives Microsoft a run on Google’s dominance [...]
AOL Only Adwords – Marketplace & Revenue Impact
So, if you haven’t heard by now, AOL is receiving their own version of Google Adwords (Private Label deal). I’m not going to rehash the background and deal info, referenced at SearchEngineLand, but instead, I’ll try to explain what I see the market impact as being. I’ve long argued the point that we should be [...]
Google Apps Launches
Google just announced the launch of Google Apps – a direct attack on Microsoft’s multi billion dollar Office Suite – although right now, they are just rolling out basic applications. The idea is that they will private label their suite of applications to make it seamless for companies to use and brand as their own. [...]
MySpace & Google ink deal!
Well, as expected, MySpace have opted NOT to build their own PPC system as speculated and instead have decided to partner with Google – instead of rehashing the news – here is a link to Bloomberg‘s article. I’m quite shocked at the value of the deal as I would think that it would have a [...]
Vinny Lingham is an International Award winning Entrepreneur & Search Engine Marketer. He is currently CEO of Free Website maker, Yola.