CJ Sessions: CJ Web Services

Presented by Nathan Fish

Web Services Overview

What is A Web Service

Wikipedia Definition: A Web Service is a collectin of protocols and standards used for exchanging data between applications or systems.

They provide a programmatic way to access a software component via an XML call over HTTP.

Definitions:

REST – Representational State Transfer
SOAP – Simple Object Access Protocol
XML – Extensible Markup Language
RSS – Really Simple Syndication

What are web services good for?

A company creates a Web Service for a specific feature or component of their software. The component can be used by others to build something unique.

Web services are not dissimilar to Lego pieces, which can be used to build your own cars, toys or castles.

Some existing web services offerings are provided by Yahoo, eBay & Google. Amazon’s API has been used by companies like www.sellerenginte.com.

Publisher Benefits

Less work
Real time data
Compelling user experience
Focus

Advertiser Benefits

Publisher Updates – links will be updated in real time
Integration – integrates data with backend systems
Increased Reach and Sales

Possible Publisher Users

Search Comparison Site
Contextual Content
Automated Link Selection
Integration with bid management software
New Platforms and other opportunities

Working with Commision Junction’s Web Services

Get a Developer Key (it’s free)
Review the API documentation and inspect the WSDL (Web Service Descriptive Language)
Got a question? Check with the community
Develop an application
Tell CJ about it

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