Frank Gerstenberger, Director of Product Management, Commission Junction
Agenda
About Web Services
Commission Junction Web Services
Examples of Working Applications
Working with us
What’s Next
What are Web Services?
Web services can provide the basic building blocks to build simplex, or complex solutions.
It’s possible to create a solution using Web Services from multiple Web Service providers.
Most modern languages support Web services and have specific features to utilize SOAP services
What is the CJ Web Services Vision:
Enable and promote innovation and differentiation in the CJ Marketplace by creating new opportunities for publishers and advertisers.
Create innovative new solutions that drive increased transactions
Enable rich user experiences
Decrease development time
Develop a service based foundation for the future
What problems does it solve?
Example: Commission Junction Product Catalog
Over 700 advertisers with a product catalog(s)
Over 850 product catalogs
Over 20,000,000 products
Web Services being launched:
Publisher:
Product catalog Search
Advertiser Search
Link Search
Advertisers:
Branded Sign-up
Branded Login
Publisher Lookup
Publisher Web Services:
Frank goes through 3 examples.
Ideas for Web Services:
Innovate & Differentiate
Plug-in for blog software
Widget for a web site
Product search incorporated into coupon site
Browser toolbar
Price comparison site
A new interface for finding information
What’s next?
Advertiser Signup enhancements
Transactional Reporting Data
Performance Reporting Data
Relationship Management Data
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