CJU 2006 Session : Web Services

CJU 2006 Session : Web Services

Frank Gerstenberger, Director of Product Management, Commission Junction

Agenda

About Web Services
Commission Junction Web Services
Examples of Working Applications
Working with us
What’s Next

What are Web Services?

Web services can provide the basic building blocks to build simplex, or complex solutions.

It’s possible to create a solution using Web Services from multiple Web Service providers.

Most modern languages support Web services and have specific features to utilize SOAP services

What is the CJ Web Services Vision:

Enable and promote innovation and differentiation in the CJ Marketplace by creating new opportunities for publishers and advertisers.

Create innovative new solutions that drive increased transactions
Enable rich user experiences
Decrease development time
Develop a service based foundation for the future

What problems does it solve?

Example:  Commission Junction Product Catalog

Over 700 advertisers with a product catalog(s)
Over 850 product catalogs
Over 20,000,000 products

Web Services being launched:

Publisher:

Product catalog Search
Advertiser Search
Link Search

Advertisers:

Branded Sign-up
Branded Login
Publisher Lookup

Publisher Web Services:

Frank goes through 3 examples.

Ideas for Web Services:

Innovate & Differentiate
Plug-in for blog software
Widget for a web site
Product search incorporated into coupon site
Browser toolbar
Price comparison site
A new interface for finding information

What’s next?      

Advertiser Signup enhancements
Transactional Reporting Data
Performance Reporting Data
Relationship Management Data

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Comments On This Post

  1. Prash Says:
    September 19, 2006 at 6:48 am

    Hi Vinny,

    I received the developer code from CJ for the webservices, but it does not seem to work, did u try it out?

    regards,

    Prash.

  2. Prash Says:
    September 19, 2006 at 8:48 am

    Hi Vinny,

    I received the developer code from CJ for the webservices, but it does not seem to work, did u try it out?

    regards,

    Prash.

  3. barnster Says:
    September 19, 2006 at 11:47 pm

    are you talking about your key or the actual code?

  4. barnster Says:
    September 20, 2006 at 1:47 am

    are you talking about your key or the actual code?

  5. Carsten Cumbrowski Says:
    September 20, 2006 at 1:58 am

    This was long overdue, but better late then never. Linkshare and Zanox are also “cooking”. Linkshare has already a Web Service for Links and Zanox's Web Service is still in non-public beta. I hope the other networks will provide Web Services soon as well.

    Data Feeds are not practical for most usage of the Data and a lot of resources are wasted today. RSS does not cut it either, not just because it's structural limitations (due to its original purpose) and RSS is also not for bi-directional communication.

    There is a long list of things you can do better with Web Services (replacing old ways of doing things) and an even longer list of new things you can do which were completely impractical or impossible without.

    I blogged about my excitement over at ReveNews.

    http://www.revenews.com/carstencumbrowski/2006/...

    p.s. Good CJU Session coverage Vinny. Also good comments during the Search Session. Cheers,

    Carsten

  6. Carsten Cumbrowski Says:
    September 20, 2006 at 3:58 am

    This was long overdue, but better late then never. Linkshare and Zanox are also “cooking”. Linkshare has already a Web Service for Links and Zanox’s Web Service is still in non-public beta. I hope the other networks will provide Web Services soon as well.

    Data Feeds are not practical for most usage of the Data and a lot of resources are wasted today. RSS does not cut it either, not just because it’s structural limitations (due to its original purpose) and RSS is also not for bi-directional communication.

    There is a long list of things you can do better with Web Services (replacing old ways of doing things) and an even longer list of new things you can do which were completely impractical or impossible without.

    I blogged about my excitement over at ReveNews.

    http://www.revenews.com/carstencumbrowski/2006/09/late_arrival_of_web_services_i.html

    p.s. Good CJU Session coverage Vinny. Also good comments during the Search Session. Cheers,

    Carsten

  7. Vinny Lingham Says:
    September 20, 2006 at 5:13 am

    Thanks Carsten. Been very busy today, and didn't get a chance to cover any more sessions, but the C2C blog covered the other one I spoke at today at http://blog.clicks2customers.com.

    I'm looking forward to having Synthasite integrated into CJ Web Services soon!

  8. Vinny Lingham Says:
    September 20, 2006 at 7:13 am

    Thanks Carsten. Been very busy today, and didn’t get a chance to cover any more sessions, but the C2C blog covered the other one I spoke at today at http://blog.clicks2customers.com.

    I’m looking forward to having Synthasite integrated into CJ Web Services soon!

  9. Adam Riemer Says:
    September 27, 2006 at 12:50 pm

    Thanks for the reviews! I had to miss acouple sessions talking to clients and now I can go over them. =0)

  10. Adam Riemer Says:
    September 27, 2006 at 2:50 pm

    Thanks for the reviews! I had to miss acouple sessions talking to clients and now I can go over them. =0)

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Vinny Lingham is an International Award winning Entrepreneur & Search Engine Marketer. He is currently CEO of Synthasite, a Web 2.0 Startup.

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