CJU Session 2007 : Social Networking and the MySpace phenomenon

Mark Papia from MySpace presents this session and starts off with a video of people telling us how addicted they are to MySpace.

His presentation is entitled “Never Ending Friending”. This presentation will be available online – I’ll get the link to it later – he is moving to fast to get the content down. I’ll just take some notes.

Ad spending on social networks is expected to reach around $865m in 2007, with MySpace taking up 60% of the revenues. There is a lot of market analysis published at Never Ending Friending .

Mark is basically pitching MySpace and obviously, Social Media in the process. He believes that the viral/word of mouth impact from the advertising campaigns leads to strong ROI, but not directly from the actual campaign itself. I’m skeptical

He is going to Q & A now, time for some grilling…