.jpg "MySpace Session")
Mark Papia from MySpace presents this session and starts off with a video of people telling us how addicted they are to MySpace.
His presentation is entitled “Never Ending Friending”. This presentation will be available online - I’ll get the link to it later - he is moving to fast to get the content down. I’ll just take some notes.
Ad spending on social networks is expected to reach around $865m in 2007, with MySpace taking up 60% of the revenues. There is a lot of market analysis published at Never Ending Friending .
Mark is basically pitching MySpace and obviously, Social Media in the process. He believes that the viral/word of mouth impact from the advertising campaigns leads to strong ROI, but not directly from the actual campaign itself. I’m skeptical 
He is going to Q & A now, time for some grilling…
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Comments On This Post
September 11, 2007 at 2:02 am
It’s Mark Papia.
September 11, 2007 at 2:22 am
Corrected - Thanks Shawn.
September 11, 2007 at 4:02 am
It’s Mark Papia.
September 11, 2007 at 4:22 am
Corrected - Thanks Shawn.
September 11, 2007 at 4:27 pm
Interesting post. I personally can’t believe how big myspace has gotten. I remember the day I first heard of myspace my buddy told me he was setting up his mysapce account and he explained it to me. I thought it was a neat idea but I never thought it was going to get as huge as it did.
I have never even set up an account. lol
September 11, 2007 at 6:27 pm
Interesting post. I personally can’t believe how big myspace has gotten. I remember the day I first heard of myspace my buddy told me he was setting up his mysapce account and he explained it to me. I thought it was a neat idea but I never thought it was going to get as huge as it did.
I have never even set up an account. lol
September 13, 2007 at 9:01 pm
I too am stunned by the popularity of social networking sites like MySpace. However, even more amazing than Myspace’s growth is that of Facebook. In fact, Myspace is now on the slight decline due to the emergence of Facebook and the number one social networking site online. It is only continuing to experience a profound rate of growth and I believe it has far surpassed MySpace in success.
September 13, 2007 at 11:01 pm
I too am stunned by the popularity of social networking sites like MySpace. However, even more amazing than Myspace’s growth is that of Facebook. In fact, Myspace is now on the slight decline due to the emergence of Facebook and the number one social networking site online. It is only continuing to experience a profound rate of growth and I believe it has far surpassed MySpace in success.
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