Dr Elizabeth Chowlasky welcomes everyone to the 7th CJU and what hopes to be the best and largest. She also introduces John Battelle – “The Hottest Tech Business Author†today.
This proved to be a great session.
John is the author of “The Search†– How Google and It’s Rivals Rewrote the Rules of Business and Transformed our Culture. John is the Founder and Chairman of FMPub.net. John also founded Wired.com and HotWired.com.
John takes a trip down memory lane and discusses Prodigy, his first Internet Service Provider and how HotWired invented the first Internet Banner.
John started writing the book back in 2001, when things on the net were not looking so good.
John’s blog received over 125,000 visitors last month at www.batellemedia.com.
He also mentions www.BoingBoing.com as being a top blog with 2m visitors last month.
Web 2.0 is the new web. John goes onto discuss the Rise of Web 2.0. Web 2.0 is really the new internet – where the business are build around profitable business models.
Mid Late 90’s – we though it was a battle for software dominance, another IT industry death match: First MSFT v. Apple, then Netscape v. Microsoft.
The web is really an ecosystem, based around building platforms.
The web is a platform. So is Synthasite (shameless plug) ☺
Building on the lessons of 1990’s.
Web 2.0 Principles: The Architecture of Participation.
Leverage User-generated content and the force of many to create advance and building network efforts.
Much of what he discusses is actually in his book – which I’m sure will be a great read. I will be launching a business and technology blog focused on all the really good books out there, with guest writers from the industry – more on that later though.
Innovation is in Assembly:
Aggregate, Manage, Analyze Complexity
The essence of the “Content Business†. Lightweight Business models are proving itself – for example Adsense, CJ. By using the web as the platform, you can compete by gearing the business.
The power of the Internet is about aggregating the small. 1 million sites with 1000 users each is better than 1000 sites with 100,000 users. It’s about aggregating the tail.
Search RULES!!!
The driver of Web 2.0 business is Search. Search herald the new web OS. It’s becoming quite apparent that Google is going to take on Microsoft for the web OS.
John shows a graph from Piper Jaffray on the cost of customer acquisition – and Search is the cheapest ($8.5), based on that data – which is I remember, is from 2003, so as prices rose, it’s probably a lot more.
The tail of CTR is discussed – and that CTR’s go up, based on the length of the keyword. The youth demographic is a big opportunity on the Internet.
A lot of what John speaks about is covered by his book and he is moving to fast for me to keep up. He does discuss the power of bloggers and what their influences are in the world.
All in all, this was a good session. I look forward to reading the book and publishing a review.
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