Rebecca Madigan from CJ presents this great session. Unfortunately, I didn’t manage to get to blog the opening sessions - due to not being able to find a place to sit! The room was packed!
Rebecca conducted interviews with Top Performing Publishers & Advertisers in order to provide content for this session.
Topics Covered:
- Perspectives
- Important Issues
- Suggestions
- Trends
1/3 international respondents
- Average of 10 Weeks to receive commission payment
- Up to 50% fees charges
- 9 more countries added to direct bank transfer payouts
Advertiser Profile:
- Average time in affiliate marketing : 4.8 years
- Number of hours a week : 40
- Percentage of time dedicated to Affiliate: 58%
Publisher Profile:
- Average time in affiliate marketing : 8.5 years
- Number of hours a week: 61.5
- Average ramp up to full time: 8.5 months
- Biggest business threats:
- Disinformation about the affiliate channel
- Time
Publishers: Selection criteria when choosing an Advertiser (in order):
- Advertiser Response
- Brand
- Conversion Rate
- Deep Linking
- Commission
- Consumer Incentive
- Keyword Policy
- Product Feed
- Network
- Publisher Incentive
(Advertisers should consider consumer incentives, above publisher incentives for their program).
Advertiser: Selection criteria when accepting Publishers (in order):
- CJ Performer
- Vertical
- Geographic Location
- ( a few more that went past faster than I could type!!)
It’s very difficult to blog the rest of the session, as the camera man keeps switching my screen over to Rebecca, and not the slideshow! I’ll try to put some notes down:
On the survey, almost everyone said that both the publisher & the merchant share the consumer.
“The consumer is married to the advertiser, but the publisher is her best friend” - comments from a loyalty site owner.
Partner Tip:
Advertiser : Ad key target markets and program objectives in your advertiser detail page. Send your promotional calendar and marketing plan to your top publishers and find mutual opportunities.
What’s next in the Affiliate Sector?
- Consolidation: the big overtaking the small by acquisition or competition
- Publishers, Advertisers, Networks
- New tools to make it easier for consumers to choose & buy (e.g. web services), in new places to buy (e.g. Social Networks)
- Increased demand for measurable results
- Affiliate sector getting a bigger piece of the marketing pie
- SEO growth
- Everyone needs to ‘come clean’
- Will cookies continue to be viable?
- Affiliate is just beginning - lets do a better job at it!
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Comments On This Post
September 12, 2007 at 5:42 pm
Thanks Vinny. I left before this session catching the early morning out of SB. Great seeing you again at CJU. Good luck on new venture too!
September 12, 2007 at 7:42 pm
Thanks Vinny. I left before this session catching the early morning out of SB. Great seeing you again at CJU. Good luck on new venture too!
September 14, 2007 at 7:35 am
Nice Post I thing most of the Statistics where right on except maybe the ramp up time to full time - I did it in 3 months but I had a few things on my side to start with!
Vinnie you go to a lot od expos (I´ll see you at A4Uexpo UK) but what are the best for network building and/or learning advance tactics?
September 14, 2007 at 9:35 am
Nice Post I thing most of the Statistics where right on except maybe the ramp up time to full time - I did it in 3 months but I had a few things on my side to start with!
Vinnie you go to a lot od expos (I´ll see you at A4Uexpo UK) but what are the best for network building and/or learning advance tactics?
September 14, 2007 at 1:54 pm
I find that Affiliate Summit is great, and obviously CJU. Linkshare’s summit is also pretty good. I don’t really have a preference - conferences are really what you make of them.
September 14, 2007 at 3:54 pm
I find that Affiliate Summit is great, and obviously CJU. Linkshare’s summit is also pretty good. I don’t really have a preference - conferences are really what you make of them.
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