Clicks to Customers Book announcement

I’m very pleased to be able to announce that Jeremy Palmer and myself will be publishing a book next year, called “Clicks to Customers” – and no, it’s not about my life story at Clicks2Customers, but it will be focusing on the industry and how it’s evolved. Specifically, on how the money flows within in the industry, and why online marketing is a cost of sale business, and not a line item expense – as offline advertising is.

We have setup a Wiki that will allow readers from our respective blogs, as well as the industry at large, to assist in writing the books, and provide us with ideas and commentary. With your help, we will hopefully write a New York Times bestseller

I’m taking December off to write this book – and Jeremy will be doing something similar, so the work until then will be very much preparatory – spread the word, and help us build a community on our wiki! This is very exciting for us – I’m sure you all share our enthusiasm with this book launch!