Entrepreneur Magazine has just published an article on click fraud. The research was conducted by Clicks2Customers, which is a part of incuBeta, and Marketing Experiments. The article basically highlights the fact that there is up to 29% click fraud which goes largely undetected, not because of Google or Yahoo‘s unwillingness, but rather their inability to track fraudulent clicks.
Google’s move into Web Analytics, definitely will help in stemming the amount of click fraud, provided they use the data for that purpose. Incidently, Google has stopped allowing new accounts for their free analytics due to overwhelming demand and very high server loads – which has delayed reporting.
I am currently testing out the free version on this blog, and I must say that the data there is really impressive, alot better than Urchin version 5, which we are currently still using.