Facebook hits the #1 spot in South Africa

For the first time in this millenium, Google has been displaced as the #1 accessed website in South Africa – that honour now goes to Facebook, according to Alexa’s stats.

I’ve been reading up elsewhere, and it seems that Facebook is the #4 accessed site in the world – I’m anxiously looking forward to hearing about their advertising platform plans – if they can crack the demographic targeting it will become interesting.

On another note, it seems that Google may have outsmarted Microsoft, according to this article and backed up by reports on TechCrunch today that Google is planning to launch their own social network. If so, it was a smart moving on Google’s part by being a shill bidder at an auction with Microsoft holding the buyer’s remorse cap!
Steve Ballmer has said that 25% of Microsoft’s revenue will eventually come from advertising – that would be an impressive turnaround to see – given that the current number is 5% – the Facebook deal is obviously just the first step on that path.

I really like what Google is apparently planning on doing with their open API’s – and given Google’s background in pageview monetization, Facebook have an uphill battle on their hands to actually make money and justify their valuations.

Are we in a bubble? No. Are valuations high? Yes – but only because the paradigm of small domestic markets is dead – the Internet is a global marketplace of goods & services with over 1bn participants actively contributing to the growth in some way. The startups of today are justifying valuations on the back of solid business plans and proven revenue models and they are no longer limited to their own geographies.

Web 2.0 is turning out the way Web 1.0 was supposed to go, but wasn’t ready for it…

Comments

  1. I think we’re heading for some hot competition Vinny. With Facebook’s exponential growth I think it’s going to be very difficult for Google to grab all those users quickly. Perhaps if they offer multiple languages they might win over a bit of FB, and some of the social networking sites in other languages.

    Google’s been getting some negative publicity over their PageRank technology from top bloggers recently, so that is also an area we’re going to need to watch.

    As we all know, the rise can be as quick as the fall – unfortunately.

    Personally I wish everybody could “play nice” and let everyone have a decent share of the pie. Like the lion and zebra story – a tale for another time…

  2. I think we’re heading for some hot competition Vinny. With Facebook’s exponential growth I think it’s going to be very difficult for Google to grab all those users quickly. Perhaps if they offer multiple languages they might win over a bit of FB, and some of the social networking sites in other languages.

    Google’s been getting some negative publicity over their PageRank technology from top bloggers recently, so that is also an area we’re going to need to watch.

    As we all know, the rise can be as quick as the fall – unfortunately.

    Personally I wish everybody could “play nice” and let everyone have a decent share of the pie. Like the lion and zebra story – a tale for another time…

  3. [...] Africa? Yes, back in October 2007, Facebook rose above Google as the number one most trafficked site in South Africa, according to Alexa, although [...]

  4. FARAUT BERNARD says:

    I would like to get in touch with old friend in rsa

  5. Suzy says:

    I wish Facebook was bigger in other countries. i have some longtime friends from high school living abroad, but none of them have gotten into Facebook. It would be so much easier to stay in touch with if they were.

  6. Blog Tips says:

    thank you for sharing