When Facebook announced their API Platform, and told developers to keep any revenue earned from it, I’m pretty sure they didn’t consult with MSN, specifically relating to their MSN AdCenter deal. Developers are trying to monetize their apps by running Google Ads within them and earning revenues, which effectively means that Google is providing advertising via AdSense within Facebook. How is that for a modern day Trojan Horse!? How will MSN respond? Probably with a $10bn check 
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