Google Adwords Now Allows Separate Content Targeting Pricing

This is the best news all year! Google finally allows discrimate pricing for Content Targeting.

By allowing the advertiser to choose the price they want to pay, instead of just paying for the same rate at search triggered clicks, advertisers will be able to pay the full value of a content click, and achieve ROI goals.

Typically search triggered clicks are more valuable than content clicks, and up to now, Google has not allowed you to price them independently. This is the most significant move for Adwords this year!