The Inside Adwords blog just announced that in an effort to focus on user relevance, Google will only selectively be displaying Broad & Phrase matches. We agree with Google on this, and our business, by and large, has been focused on building highly targeted campaigns using proprietary keyword research & campaign optimization technology. A lot of PPC firms are lazy and bid almost entirely on broad matches, Google’s latest move focuses further on user relevancy – so I’ll be interested to see the impact that it will have on these companies.
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