The Inside Adwords blog just announced that in an effort to focus on user relevance, Google will only selectively be displaying Broad & Phrase matches. We agree with Google on this, and our business, by and large, has been focused on building highly targeted campaigns using proprietary keyword research & campaign optimization technology. A lot of PPC firms are lazy and bid almost entirely on broad matches, Google’s latest move focuses further on user relevancy - so I’ll be interested to see the impact that it will have on these companies.
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Comments On This Post
May 1, 2006 at 9:19 pm
Vinny,
I took this announcement to mean that Google may actually show more ads on commercial queries. Is that your read as well?
May 1, 2006 at 10:04 pm
Hey Chris,
From what I understand, it’s going to show almost the same number (8+3 =11 - instead of the usual 10) however, sometimes they did not always show the top 2 listings on every search. In theory, yes, they’re going to show more on commercial searches, and less on informational searches.
I can definitely see Google moving toward a revenue share model in time.
Now is a good time to read my post on “The Future of Search” (linked on the sidebar).
V
May 2, 2006 at 1:19 am
Vinny,
I took this announcement to mean that Google may actually show more ads on commercial queries. Is that your read as well?
May 2, 2006 at 2:04 am
Hey Chris,
From what I understand, it’s going to show almost the same number (8+3 =11 - instead of the usual 10) however, sometimes they did not always show the top 2 listings on every search. In theory, yes, they’re going to show more on commercial searches, and less on informational searches.
I can definitely see Google moving toward a revenue share model in time.
Now is a good time to read my post on “The Future of Search” (linked on the sidebar).
V
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