Google Changes Adwords System

April 28, 2006 by Vinny Lingham

The Inside Adwords blog just announced that in an effort to focus on user relevance, Google will only selectively be displaying Broad & Phrase matches. We agree with Google on this, and our business, by and large, has been focused on building highly targeted campaigns using proprietary keyword research & campaign optimization technology. A lot of PPC firms are lazy and bid almost entirely on broad matches, Google’s latest move focuses further on user relevancy - so I’ll be interested to see the impact that it will have on these companies.

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This entry was posted on April 28, 2006 at 8:55 pm and is filed under: Google AdWords

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searchquant 2 years ago 1 point
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Vinny,

I took this announcement to mean that Google may actually show more ads on commercial queries. Is that your read as well?

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Vinny Lingham 2 years ago 1 point
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Hey Chris,

From what I understand, it's going to show almost the same number (8+3 =11 - instead of the usual 10) however, sometimes they did not always show the top 2 listings on every search. In theory, yes, they're going to show more on commercial searches, and less on informational searches.

I can definitely see Google moving toward a revenue share model in time.

Now is a good time to read my post on "The Future of Search" (linked on the sidebar).

V

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Google Changes Adwords System