Google Landing Page Algorithm for PPC – Feedback

December 12, 2005 by Vinny Lingham

Based on some VERY prelimary research and testing:

1. If you have AdSense or any other form of advertising (Y!PN) on the landing page, you will get penalised in the Quality Score (QS).
2. Google checks the keyword density of the landing pages to ensure that the keywords match up with the keyword being bid on, and the Ad Text. By using dynamic keyword insertion, this also reduces your quality.

More to come…

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This entry was posted on December 12, 2005 at 8:49 pm and is filed under: Google / Google AdWords

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Comments On This Post

Jeremy Palmer Says:
December 13, 2005 at 12:19 am

“By using dynamic keyword insertion, this also reduces your quality.”

It doesn’t make a lot of sense for Google to do this. Dynamic keyword insertion makes your ads more relevant by putting the keywords in your ad text. Without dynamic keyword insertion you would have to create a separate ad group for each keyword to get the same effect.

It will be interesting to see how these new changes to the quality score evolve in the coming weeks.

Vinny Lingham Says:
December 13, 2005 at 12:26 am

Hi Jeremy

Actually, dynamic keyword insertion is so often incorrectly used (for instance with eBay affiliate ads), that the ad quality and grammar is very poor most of the time. Very few affiliate marketers actually implement it properly. My guess is that if the resultant usage of it is good, then you won’t be penalised, but if your rendered ad copy is terrible, you will.

Just my thoughts.

Jeremy Palmer Says:
December 13, 2005 at 5:19 am

“By using dynamic keyword insertion, this also reduces your quality.”

It will be interesting to see how these new changes to the quality score evolve in the coming weeks.

Vinny Lingham Says:
December 13, 2005 at 5:26 am

Hi Jeremy

Just my thoughts.

Jeremy Palmer Says:
December 14, 2005 at 1:38 am

Vinny… I can’t believe it, but you’re 100% right about dynamic keyword insertion. I talked to a Googler today on the phone about it. I couldn’t believe my ears. I hope they work out this bug!

Thanks for posting your findings.

Jeremy Palmer Says:
December 14, 2005 at 6:38 am

Vinny… I can’t believe it, but you’re 100% right about dynamic keyword insertion. I talked to a Googler today on the phone about it. I couldn’t believe my ears. I hope they work out this bug!

Thanks for posting your findings.

Chris Lake Says:
January 11, 2006 at 4:08 pm

Hey Vinny,

Happy New Year!

Thinking out loud here, but the other thing to be careful of with landing pages is duplicate content.

By using no-follow / robots.txt to stop Googlebot in its tracks, you prevent the attempted indexing of these pages in the main search engine (which would trigger the duplicate content filter).

With this in mind, you might be able to use no-robots AND dynamic keyword insertion on landing pages (which Google won’t be able to see, thus no penalities for quality infringement). Or have I missed a trick here? ; )

Cheers,

Chris Lake Says:
January 11, 2006 at 9:08 pm

Hey Vinny,

Happy New Year!

Thinking out loud here, but the other thing to be careful of with landing pages is duplicate content.

By using no-follow / robots.txt to stop Googlebot in its tracks, you prevent the attempted indexing of these pages in the main search engine (which would trigger the duplicate content filter).

Cheers,

Rhianna Says:
November 21, 2006 at 4:03 am

Vinny,

Almost a year ago you wrote:
“By using dynamic keyword insertion, this also reduces your quality.”

I’d love a follow-up as an anniversary analysis.
So many people on an affiliate forum I frequent insist that Adsense is the greatest thing since sliced bread, but I have always had my doubts!

So what’s the word on *dynamic* keyword insertion?

Thanks!

Vinny Lingham Says:
November 21, 2006 at 8:59 am

Hey Rhianna,

It appears that Dynamic Keyword Insertion itself, per se, does not reduce Quality Score, however, the impacts of using it means that there is backup ad copy that gets used and also your keywords are often not in the ad copy itself, which means that in effect you will have a lower quality score.

Check our Brad Geddes’ recent Pubcon presentation:

http://www.ewhisper.net/blog/adwords-quality-score-presentation-pubcon-2006-brad-geddes/

Rhianna Says:
November 21, 2006 at 2:03 am

Vinny,

Almost a year ago you wrote:
“By using dynamic keyword insertion, this also reduces your quality.”

I’d love a follow-up as an anniversary analysis.
So many people on an affiliate forum I frequent insist that Adsense is the greatest thing since sliced bread, but I have always had my doubts!

So what’s the word on *dynamic* keyword insertion?

Thanks!

Rhianna Says:
November 21, 2006 at 9:58 am

Thanks so much for the summary and for the link, Vinny!

Rhianna

Vinny Lingham Says:
November 21, 2006 at 6:59 am

Hey Rhianna,

Check our Brad Geddes’ recent Pubcon presentation:

http://www.ewhisper.net/blog/adwords-quality-sc...

Rhianna Says:
November 21, 2006 at 7:58 am

Thanks so much for the summary and for the link, Vinny!

Rhianna

PPC Keyword Tool Says:
December 20, 2006 at 5:40 am

We’ll all be hearing more and more about Quality Scores from the major PPC companies over the next year in my opinion. It will be vital that we take on board all these issues.

PPC Keyword Tool Says:
December 20, 2006 at 3:40 am

We’ll all be hearing more and more about Quality Scores from the major PPC companies over the next year in my opinion. It will be vital that we take on board all these issues.

Allan Gardyne Says:
August 31, 2007 at 11:13 am

Here’s an update… Jeremy Palmer has written an excellent 10-page report describing in detail how to get good Google Quality Scores – http://www.quityourdayjob.com/qualityscore.pdf

Allan Gardyne Says:
August 31, 2007 at 9:13 am

Here’s an update… Jeremy Palmer has written an excellent 10-page report describing in detail how to get good Google Quality Scores – http://www.quityourdayjob.com/qualityscore.pdf

enjoychinatour Says:
April 15, 2009 at 2:41 am

http://www.enjoychinatour.com/

Free Emo Porn Says:
June 18, 2009 at 11:15 pm

Recently google changed their algorithm

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