Comments on: Google Landing Page Algorithm for PPC - Feedback

By: Allan Gardyne

Allan Gardyne — Fri, 31 Aug 2007 14:13:34 +0000

Here’s an update… Jeremy Palmer has written an excellent 10-page report describing in detail how to get good Google Quality Scores - http://www.quityourdayjob.com/qualityscore.pdf

By: Allan Gardyne

Allan Gardyne — Fri, 31 Aug 2007 09:13:34 +0000

Here’s an update… Jeremy Palmer has written an excellent 10-page report describing in detail how to get good Google Quality Scores - http://www.quityourdayjob.com/qualityscore.pdf

By: PPC Keyword Tool

PPC Keyword Tool — Wed, 20 Dec 2006 08:40:48 +0000

We’ll all be hearing more and more about Quality Scores from the major PPC companies over the next year in my opinion. It will be vital that we take on board all these issues.

By: PPC Keyword Tool

PPC Keyword Tool — Wed, 20 Dec 2006 03:40:48 +0000

We’ll all be hearing more and more about Quality Scores from the major PPC companies over the next year in my opinion. It will be vital that we take on board all these issues.

By: Rhianna

Rhianna — Tue, 21 Nov 2006 12:58:44 +0000

Thanks so much for the summary and for the link, Vinny!

Rhianna

By: Vinny Lingham

Vinny Lingham — Tue, 21 Nov 2006 11:59:40 +0000

Hey Rhianna,

It appears that Dynamic Keyword Insertion itself, per se, does not reduce Quality Score, however, the impacts of using it means that there is backup ad copy that gets used and also your keywords are often not in the ad copy itself, which means that in effect you will have a lower quality score.

Check our Brad Geddes’ recent Pubcon presentation:

http://www.ewhisper.net/blog/adwords-quality-sc...

By: Rhianna

Rhianna — Tue, 21 Nov 2006 07:58:44 +0000

Thanks so much for the summary and for the link, Vinny!

Rhianna

By: Rhianna

Rhianna — Tue, 21 Nov 2006 07:03:16 +0000

Vinny,

Almost a year ago you wrote:
"By using dynamic keyword insertion, this also reduces your quality.”

I'd love a follow-up as an anniversary analysis.
So many people on an affiliate forum I frequent insist that Adsense is the greatest thing since sliced bread, but I have always had my doubts!

So what's the word on *dynamic* keyword insertion?

Thanks!

By: Vinny Lingham

Vinny Lingham — Tue, 21 Nov 2006 06:59:40 +0000

Hey Rhianna,

Check our Brad Geddes’ recent Pubcon presentation:

http://www.ewhisper.net/blog/adwords-quality-score-presentation-pubcon-2006-brad-geddes/

By: Rhianna

Rhianna — Tue, 21 Nov 2006 02:03:16 +0000

Vinny,

Almost a year ago you wrote:
“By using dynamic keyword insertion, this also reduces your quality.”

I’d love a follow-up as an anniversary analysis.
So many people on an affiliate forum I frequent insist that Adsense is the greatest thing since sliced bread, but I have always had my doubts!

So what’s the word on *dynamic* keyword insertion?

Thanks!