Based on some VERY prelimary research and testing:
1. If you have AdSense or any other form of advertising (Y!PN) on the landing page, you will get penalised in the Quality Score (QS).
2. Google checks the keyword density of the landing pages to ensure that the keywords match up with the keyword being bid on, and the Ad Text. By using dynamic keyword insertion, this also reduces your quality.
More to come…
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It doesn't make a lot of sense for Google to do this. Dynamic keyword insertion makes your ads more relevant by putting the keywords in your ad text. Without dynamic keyword insertion you would have to create a separate ad group for each keyword to get the same effect.
It will be interesting to see how these new changes to the quality score evolve in the coming weeks.
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Actually, dynamic keyword insertion is so often incorrectly used (for instance with eBay affiliate ads), that the ad quality and grammar is very poor most of the time. Very few affiliate marketers actually implement it properly. My guess is that if the resultant usage of it is good, then you won't be penalised, but if your rendered ad copy is terrible, you will.
Just my thoughts.
V
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Thanks for posting your findings.
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Happy New Year!
Thinking out loud here, but the other thing to be careful of with landing pages is duplicate content.
By using no-follow / robots.txt to stop Googlebot in its tracks, you prevent the attempted indexing of these pages in the main search engine (which would trigger the duplicate content filter).
With this in mind, you might be able to use no-robots AND dynamic keyword insertion on landing pages (which Google won't be able to see, thus no penalities for quality infringement). Or have I missed a trick here? ; )
Cheers,
c.
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Almost a year ago you wrote:
"By using dynamic keyword insertion, this also reduces your quality.”
I'd love a follow-up as an anniversary analysis.
So many people on an affiliate forum I frequent insist that Adsense is the greatest thing since sliced bread, but I have always had my doubts!
So what's the word on *dynamic* keyword insertion?
Thanks!
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It appears that Dynamic Keyword Insertion itself, per se, does not reduce Quality Score, however, the impacts of using it means that there is backup ad copy that gets used and also your keywords are often not in the ad copy itself, which means that in effect you will have a lower quality score.
Check our Brad Geddes' recent Pubcon presentation:
http://www.ewhisper.net/blog/adwords-quality-sc...
V
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Rhianna
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