Comments on: Google Launches Pay Per Action (CPA)

By: DavidC

DavidC — Fri, 11 Jul 2008 23:15:54 +0000

Google is now ending CPA… it sort of worked for me, they should have released it to the public. Converting fraud was the problem I guess… it happened to me.

By: DavidC

DavidC — Fri, 11 Jul 2008 18:15:54 +0000

Google is now ending CPA… it sort of worked for me, they should have released it to the public. Converting fraud was the problem I guess… it happened to me.

By: geri

geri — Sun, 15 Jul 2007 03:00:59 +0000

As a self described “white hat SEO professional I have never used PPC programs. It’s kinda like it’s a religion taboo, if you will… However, I think PPA is the wave of the future. I have been waiting for this natural progression to occur.

I have always considered paying for a visitor to be a waste of time. I’ve clicked on lots of sites never intending to buy anything. So paying for visitors made no sense to me. However, paying when someone actually pay is just another cost of doing business and I CAN LIVE WITH THAT.

Since I have never used AdWords I will have a long wait before Google’s PPA becomes available to me… Oh, darn….

By: geri

geri — Sat, 14 Jul 2007 22:00:59 +0000

Since I have never used AdWords I will have a long wait before Google’s PPA becomes available to me… Oh, darn….

By: Problems With Google Adwords Pay-Per-Action Advertising » PPC Expert & SEO Strategist Blog by Gordon Choi

Thu, 28 Jun 2007 12:36:04 +0000

[...] The CPA (or PPA) model has high risk to fraud as explained here. [...]

By: Jay

Jay — Wed, 04 Apr 2007 15:42:21 +0000

As far as I know a good number of CPA programs already eat the cost on refunds and if not right now you certainly don’t get any money back when an order gets refunded that came from your adwords spending so I really can’t see this becoming a huge issue, considering that your taking most of the risk out of advertising everywhere and paying for non-converting clicks..

By: Jay

Jay — Wed, 04 Apr 2007 10:42:21 +0000

By: The Search Insider » Blog Archive » Google’s CPA Experiment: The Search Insider Weigh’s In

Tue, 27 Mar 2007 00:32:26 +0000

[...] This limited test is not very exciting to us primarily due to the limitation of it contained to the content network, which we use for only a small percentage of our client’s budgets. However, it should be very scary to the affiliate networks such as Commission Junction and Linkshare, because Google is acting as the intermediary connecting advertisers and publishers. With their reach and technical prowess, I don’t think anybody doubts that they could become overnight players in the affiliate network marketplace if they make this a strategic push. Granted, there are some major issues to over come such as handling chargebacks and while click-fraud becomes a moot point, lead fraud and purchase-and-return fraud all become new beasts to tackle. But give Google credit: if Commission Junction has the resources to address these issues, Google certainly does as well. [...]

By: will

will — Sun, 25 Mar 2007 00:15:39 +0000

COR fraud will be treated like click fraud. . . priced into the system for advertisers but depresses return for publishers . . . not a good result, but didnt stop CPC either . . .

By: will

will — Sat, 24 Mar 2007 19:15:39 +0000

COR fraud will be treated like click fraud. . . priced into the system for advertisers but depresses return for publishers . . . not a good result, but didnt stop CPC either . . .