Google offers Free Urchin Stats

Danny Sullivan from Search Engine Watch has just reported that Google will be making it’s Urchin Analytics program free for anyone with an Adwords account, and a restricted version to those without one. What’s the catch?

Well, here is my take on it:

1. By utilizing a web stats/analytics program like Urchin, merchants/advertisers will be able to improve the user experience and detect errors in their site. This improves overall conversion rates and an increase in conversion rates will lead to an increase in prices for Adwords clicks, because this effectively takes the cost of a click closer to the intrinsic value of the click.

2. I do believe that Google will, at some stage, start using Urchin to improve it’s natural search listings – I have been saying this for some time. This is obviously a sensitive issue, but overall I think it’s a very positive and groundbreaking move, and that other engines like Yahoo will either look to follow or leapfrog.

Here is the official post on the Google Blog.

Comments

  1. Bobby says:

    I for one am ecstatic after hearing this news. I am a rookie affiliate marketer who sees the need for web analytics but could not shell out the $200 per month. I’ve also been considering trying a geo-targeted adwords campaign. Now, with Google Analytics geo-targeting, i can’t wait to see where the heart of my market is. Google has done it again! If only they’ll make an OS X version of Google Earth!

  2. Bobby says:

    I for one am ecstatic after hearing this news. I am a rookie affiliate marketer who sees the need for web analytics but could not shell out the $200 per month. I’ve also been considering trying a geo-targeted adwords campaign. Now, with Google Analytics geo-targeting, i can’t wait to see where the heart of my market is. Google has done it again! If only they’ll make an OS X version of Google Earth!

  3. Rhianna says:

    Vinny,

    I know that this blog post of yours is an older post but the words of your blog are timeless and an older post does not dissuade me from responding ;-)

    Anyway, almost a year after the fact, how would you rate the free Google (Urchin) stats?

    I notice that Google states in its TOS:

    ” You must post a privacy policy and that policy must provide notice of your use of a cookie that collects anonymous traffic data. ”

    I’m not sure if all webmasters who use Google Analytics do so.

    I’ve noticed some sites that I visit on a dial-up connection will slow the process of connecting to a site using Google Analytics and the fact that Google Analytics is being used will be indicated.

    My ISP used to offer limited Urchin statistics but I always favored eXTreme Tracking (http://extremetracking.com/?home)
    Granted the free version of Google Analytics is private but the sign-up process with eXTreme Tracking is easier.

    A webmaster using eXTreme Tracking can state in the site’s privacy policy that the originating site does not use cookies — I actually like being able to say that.
    I know that if I use eXTreme Tracking that others will be able to view my stats, but I do not engage in any bidding, PPC, Adwords, or any type of Pay for Click Ads, etc… I still value search terms because certain words help me to create more pages and I like to be ranked as highly as I can be in search engines.

    Do you think Google Analytics trumps eXTreme Tracking?

  4. Rhianna says:

    I said, “I do not engage in any bidding, PPC, Adwords, or any type of Pay for Click Ads, etc…” That is true. I still believe that I am an affiliate in the original sense: I like to take a product offered by a merchant on a network and I like to write a mini review of the featured product on my site and sell it. I rely on organic listings in search engines and word of mouth.

  5. Rhianna says:

    Vinny,

    I know that this blog post of yours is an older post but the words of your blog are timeless and an older post does not dissuade me from responding ;-)

    Anyway, almost a year after the fact, how would you rate the free Google (Urchin) stats?

    I notice that Google states in its TOS:

    ” You must post a privacy policy and that policy must provide notice of your use of a cookie that collects anonymous traffic data. ”

    I’m not sure if all webmasters who use Google Analytics do so.

    I’ve noticed some sites that I visit on a dial-up connection will slow the process of connecting to a site using Google Analytics and the fact that Google Analytics is being used will be indicated.

    My ISP used to offer limited Urchin statistics but I always favored eXTreme Tracking (http://extremetracking.com/?home)
    Granted the free version of Google Analytics is private but the sign-up process with eXTreme Tracking is easier.

    A webmaster using eXTreme Tracking can state in the site’s privacy policy that the originating site does not use cookies — I actually like being able to say that.
    I know that if I use eXTreme Tracking that others will be able to view my stats, but I do not engage in any bidding, PPC, Adwords, or any type of Pay for Click Ads, etc… I still value search terms because certain words help me to create more pages and I like to be ranked as highly as I can be in search engines.

    Do you think Google Analytics trumps eXTreme Tracking?

  6. Rhianna says:

    I said, “I do not engage in any bidding, PPC, Adwords, or any type of Pay for Click Ads, etc…” That is true. I still believe that I am an affiliate in the original sense: I like to take a product offered by a merchant on a network and I like to write a mini review of the featured product on my site and sell it. I rely on organic listings in search engines and word of mouth.