Google releases Demographic Targeting

Google is hot on MSN’s trailblazing AdCenter product with this counter-slap (not a punch). The eternal marketing dream of being able to target only the right demographic is slowly becoming a reality. My only concern is the quality of the data being used, for instance, MSN believes that they have accurate data on their users, but according to someone in my office, he tells MSN that he is a 16 year old girl living in Afghanistan because he refuses to share his personal data - which leads me to wonder how many other people are concerned about their privacy and how it is exploited…

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