Comments on: Google Revises Adwords API Terms

By: suresh

suresh — Fri, 15 Sep 2006 15:30:33 +0000

hiiiiiiii

I need some suggestions and techniques about on bidding management. I didnt understnad api estimates of google adwords api. For example for a particular keyword it shows 1-3 position for $3 and it shows 4-6 postion for $4 for the same keyword . I didnt understand how to determine on which bid price i have to use to get wanted postion. I requested u please help me and give some suggestions to maintain the campaign effectively

By: suresh

suresh — Fri, 15 Sep 2006 10:30:33 +0000

hiiiiiiii

By: Jeremy Chatfield

Jeremy Chatfield — Sat, 15 Apr 2006 13:35:00 +0000

Reading more closely – you don’t have to implement all the UI functionality. Just all the functionality related to what you are offering… which is slightly trickier, because the lines that Google draws may not be the same lines a developer would draw – functional programs can be made using different collections of API components than those identified as groups by Google.

Cheers, JeremyC.

By: Jeremy Chatfield

Jeremy Chatfield — Sat, 15 Apr 2006 08:35:00 +0000

Cheers, JeremyC.

By: Anonymous

Anonymous — Thu, 13 Apr 2006 20:04:00 +0000

It does increase costs a lot!

> I’ve got 25,000,000 monthly quota
> for free. So now I’m going to have
> to pay $6,250 to have the same
> quota?

Read more about it here:
http://groups.google.com/group/adwords-api/brow...

By: Jeremy Chatfield

Jeremy Chatfield — Thu, 13 Apr 2006 19:55:00 +0000

Hi Vinny, the T’s and C’s are more interesting… You have to recreate all functionality of the UI. One consequence – this removes the burden from Google’s Web Servers and Support services for any users of the developed API application, but the web developers’ clients are charged to use an alternative interface (there’s got to be a way to pass on the costs of operations via the API). An unusual model – remove your support burden and require your partners to pay you for the privilege.

Can’t say I’m happy with it.

Cheers, JeremyC.

By: Anonymous

Anonymous — Thu, 13 Apr 2006 15:04:00 +0000

It does increase costs a lot!

> I’ve got 25,000,000 monthly quota
> for free. So now I’m going to have
> to pay $6,250 to have the same
> quota?

By: Jeremy Chatfield

Jeremy Chatfield — Thu, 13 Apr 2006 14:55:00 +0000

Can’t say I’m happy with it.

Cheers, JeremyC.

By: searchquant

searchquant — Thu, 13 Apr 2006 03:01:00 +0000

I don’t think the new API fees will increase the cost dramatically, but after reading section III/2/C/i-iii, it would seem as though all the cross-search-engine *self-service* bid management systems (AtlasOnePoint, Omniture’s Search product, Inceptor’s product, KeywordMax, and several others will either not be allowed to use the API, or will have to eliminate the ability for advertisers to view and manage multiple search engine accounts from one interface.

-Chris

By: James O

James O — Thu, 13 Apr 2006 02:09:00 +0000

Interesting stuff Vinny.

In your opinion, what does this part of the post mean:

"Please note that certain developers, such as those who design proprietary applications to advertise their own businesses, may be exempt from a portion of these fees and terms."

Does this mean that if my company developed its own API application for our accounts we would not be charged the fee?

Also, do you think the fee of $.25/1000 is a reasonable price?

Thanks!