I’ve just received word that Google will be running their PPC ads in a Chicago newspaper (not confirmed which one). They will be using the same Ad Copy as per the Adwords account.
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Google Testing Adwords Ads in Chicago Newspaper
Vinny Lingham is an International Award winning Entrepreneur & Search Engine Marketer. He is currently CEO of Synthasite, a Web 2.0 Startup.
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Comments On This Post
November 9, 2005 at 9:14 pm
That sounds very interesting. But isn’t the average AdWords advertiser advertising online because they’re intersested in targeting web users rather than newspaper users? Sure, they’ll take them if they price is right, but will it work?
It seems rather challenging to get someone to set down a newspaper so they can log on to a web site.
November 10, 2005 at 2:14 am
That sounds very interesting. But isn’t the average AdWords advertiser advertising online because they’re intersested in targeting web users rather than newspaper users? Sure, they’ll take them if they price is right, but will it work?
It seems rather challenging to get someone to set down a newspaper so they can log on to a web site.
November 10, 2005 at 7:39 pm
Integrated marketing young padawan — May the Force be with You
November 11, 2005 at 12:39 am
Integrated marketing young padawan — May the Force be with You
November 11, 2005 at 1:14 pm
Update:
From what I’ve now heard, Google will be testing print ads in more than 1 Chicago Newspaper.
It is also rumoured that they will be offering Pay-Per-Call (I.e. A Telephonic number that bills as it would bill a click), on the ads. One of the obvious issues is how it will conflict with Ingenio’s patent on that technology.y
November 11, 2005 at 6:14 pm
Update:
From what I’ve now heard, Google will be testing print ads in more than 1 Chicago Newspaper.
It is also rumoured that they will be offering Pay-Per-Call (I.e. A Telephonic number that bills as it would bill a click), on the ads. One of the obvious issues is how it will conflict with Ingenio’s patent on that technology.y
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