News just hit the wire that effective immediately, Google will no longer accept Cost Per Click (CPC) bids. Apparently, this is in anticipation of more branding dollars moving online and Google will still utilize Clickthrough rates in determining Quality Score, but will charge for ads on a CPM (Cost per Thousand Impression) basis.
My sources tell me that the new CPM rates are expected to earn more effective revenue with advertisers that have low clickthrough rates and also, allow them to embed advertising within the newly acquire YouTube network.
With this change, Google will also be showing image ads on SERP (Search Engine Results Pages), in the form of a 234×60 banner, after the search box. These image ads will start at a $100 CPM rate and bidders can participate from 1 April 2007 (today).
Yahoo have responded to this by announcing that they will continue their CPC policy and remove image ads from the My Yahoo homepage in an effort to promote their search box more prominently.
UPDATE (3 April 2007): THIS WAS AN APRIL FOOLS JOKE – DO NOT TAKE IT SERIOUSLY
If you enjoyed this post, make sure you subscribe to my RSS feed!
Comments On This Post
April 1, 2007 at 3:34 am
It’s still a little early for April Fools here in the states. I thought you were on Pacific time now
April 1, 2007 at 3:53 am
Hehe – I’m currently in London at the moment
April 1, 2007 at 1:34 am
It’s still a little early for April Fools here in the states. I thought you were on Pacific time now
April 1, 2007 at 1:53 am
Hehe – I’m currently in London at the moment
April 1, 2007 at 9:33 am
Time Zones combined with the speed of the Internet are killing the April Fools Jokes!
April 1, 2007 at 9:38 am
I was just going to publish your news on our Swiss social network….then it hit me. Good one!
April 1, 2007 at 9:53 am
[...] ——————————————————————- Newsletter Contents: ——————————————————————- – Google AdWords Switching from CPC to CPM – Yahoo Search Marketing Webinar and Advertising Credit – Microsoft AdCenter Interview and Video – Book Discount Extended – QuitYourDayJob.com Moved to a New Dedicated Server ——————————————————————– Google AdWords Switching from CPC to CPM ——————————————————————– Search Marketing Expert Vinny Lingham is reporting that Google will be dropping their popular pay per click advertising model in favor of a CPM (cost per thousand impressions) model. [...]
April 1, 2007 at 10:03 am
Arghg! You got me!
April 1, 2007 at 10:13 am
If you haven’t already – please digg this post! (Click the digg link at the bottom of it)
April 1, 2007 at 10:20 am
Holy cow ,i was starting to pee in my pants…..
Grr.. I will catch you next year.
April 1, 2007 at 11:05 am
You had me there for a moment
April 1, 2007 at 12:31 pm
DAMN. You got me, too – I almost spilled my coffee.
April 1, 2007 at 12:51 pm
[...] Get the whole “un-truth” at http://www.vinnylingham.com/2007/04/google-to-drop-cpc-and-revert-to-cpm.html [...]
April 1, 2007 at 2:25 pm
This is not how I wanted to start my morning. Thanks for the joke… it was cruel but good.
April 1, 2007 at 7:33 am
Time Zones combined with the speed of the Internet are killing the April Fools Jokes!
April 1, 2007 at 7:38 am
I was just going to publish your news on our Swiss social network….then it hit me. Good one!
April 1, 2007 at 8:03 am
Arghg! You got me!
April 1, 2007 at 8:13 am
If you haven’t already – please digg this post! (Click the digg link at the bottom of it)
April 1, 2007 at 3:20 pm
I even played an April fools joke on my girlfriend at 8:00am this morning before being fooled by this hook line and sinker. Nice!
April 1, 2007 at 8:20 am
Holy cow ,i was starting to pee in my pants…..
Grr.. I will catch you next year.
April 1, 2007 at 3:33 pm
Seriously, not cool. I almost had a heart attack. You too, Jeremy for passing this on in your newsletter.
April 1, 2007 at 3:55 pm
[...] Have you noticed anything funny over at Google. Here is the latest news just in from Vinny Lingham’s Blog: (I just heard about this from Jeremy Palmer) [...]
April 1, 2007 at 9:05 am
You had me there for a moment
April 1, 2007 at 5:01 pm
Vinny, I thought for sure Google was turning into the friendly search engine. Good joke though. Although if I were you, I would be ducking my head next year. Chances are your going to get wallupped.
Cheers
Brian Gruss
April 1, 2007 at 10:31 am
DAMN. You got me, too – I almost spilled my coffee.
April 1, 2007 at 6:01 pm
Vinny AND Jeremy, you got me! Good April Fools – my heart dropped for the few seconds it took for me to open up this page!
April 1, 2007 at 12:25 pm
This is not how I wanted to start my morning. Thanks for the joke… it was cruel but good.
April 1, 2007 at 7:48 pm
You scared the bejeezus out of me for a minute there!! Unfortunately I’m sitting here in a hospital bed where I’ve been for 5 days and forgot today was April 1st!
April 1, 2007 at 1:20 pm
I even played an April fools joke on my girlfriend at 8:00am this morning before being fooled by this hook line and sinker. Nice!
April 1, 2007 at 8:24 pm
Oops, I was wondering what the heck!
April 1, 2007 at 1:33 pm
Seriously, not cool. I almost had a heart attack. You too, Jeremy for passing this on in your newsletter.
April 1, 2007 at 3:01 pm
Vinny, I thought for sure Google was turning into the friendly search engine. Good joke though. Although if I were you, I would be ducking my head next year. Chances are your going to get wallupped.
Cheers
Brian Gruss
April 1, 2007 at 10:35 pm
Huh… here in Spain (Europe), Fool’s day is not in this month!
This morning I was very stressed!
April 1, 2007 at 4:01 pm
Vinny AND Jeremy, you got me! Good April Fools – my heart dropped for the few seconds it took for me to open up this page!
April 2, 2007 at 12:11 am
You got me too…
April 2, 2007 at 12:19 am
OMG! Vinny you SOB!!! I was freaking out…checking my campaigns. I was calling my clients to tell them, and I was saying I hadn’t seen any change yet in my campaigns but it could take a few days. Now I’ve got to tell them I was a victim of an elaborate April fools day joke.
What are we in 3rd grade!!!???
Good one though. You got me big time!!!
April 2, 2007 at 12:39 am
Thanks for all the comments everyone! Spread the word and watch the panic for the rest of today anyways!
This has been great fun! I’m glad everyone can sit back and have a good laugh on April Fools day! I’m going to find it hard to top this one next year!!
April 1, 2007 at 5:48 pm
You scared the bejeezus out of me for a minute there!! Unfortunately I’m sitting here in a hospital bed where I’ve been for 5 days and forgot today was April 1st!
April 1, 2007 at 6:24 pm
Oops, I was wondering what the heck!
April 1, 2007 at 8:35 pm
Huh… here in Spain (Europe), Fool’s day is not in this month!
This morning I was very stressed!
April 1, 2007 at 10:11 pm
You got me too…
April 1, 2007 at 10:19 pm
OMG! Vinny you SOB!!! I was freaking out…checking my campaigns. I was calling my clients to tell them, and I was saying I hadn’t seen any change yet in my campaigns but it could take a few days. Now I’ve got to tell them I was a victim of an elaborate April fools day joke.
What are we in 3rd grade!!!???
Good one though. You got me big time!!!
April 1, 2007 at 10:39 pm
Thanks for all the comments everyone! Spread the word and watch the panic for the rest of today anyways!
This has been great fun! I’m glad everyone can sit back and have a good laugh on April Fools day! I’m going to find it hard to top this one next year!!
April 2, 2007 at 10:57 am
If only it wasn’t April Folls…
It would have been nice to see wether google would also pay the adsense publishers on a pay-per-impression basis.
April 2, 2007 at 11:40 am
[...] Ok guys – now seriously! I’ve had a number of people emailing me, not sure if my previous post on Google dropping CPC is true or not! [...]
April 2, 2007 at 3:22 pm
That was scary
April 2, 2007 at 8:57 am
If only it wasn’t April Folls…
It would have been nice to see wether google would also pay the adsense publishers on a pay-per-impression basis.
April 2, 2007 at 1:22 pm
That was scary
April 2, 2007 at 10:45 pm
[...] Affiliate Extraordinaire Jeremy Palmer just tipped me off that Search Marketing Expert Vinny Lingham is reporting some astounding news: Google will be dropping their popular pay per click advertising model in favor of a CPM (cost per thousand impressions) model! [...]
April 3, 2007 at 9:36 am
good one! hehehe, had me thinking for a bit.
April 3, 2007 at 7:36 am
good one! hehehe, had me thinking for a bit.
April 6, 2007 at 6:19 am
Hilarious! I wonder how many people rushed to their Adwords account only to find out they were had. Good one! =0
April 6, 2007 at 4:19 am
Hilarious! I wonder how many people rushed to their Adwords account only to find out they were had. Good one! =0
September 3, 2007 at 11:22 am
Dude … I googled for that as someone was mentioning something like this lately. Good its just a April Fools Joke.
September 3, 2007 at 9:22 am
Dude … I googled for that as someone was mentioning something like this lately. Good its just a April Fools Joke.
November 2, 2007 at 3:55 am
Thank god, there was this line:
“THIS WAS AN APRIL FOOLS JOKE – DO NOT TAKE IT SERIOUSLY”
I was shocked at first
November 2, 2007 at 1:55 am
Thank god, there was this line:
“THIS WAS AN APRIL FOOLS JOKE – DO NOT TAKE IT SERIOUSLY”
I was shocked at first
November 29, 2007 at 12:50 am
First April is long ago. My luck – I read some of the comments first and decide then to read the article or not to read it
have a nice night
November 28, 2007 at 10:50 pm
First April is long ago. My luck – I read some of the comments first and decide then to read the article or not to read it
have a nice night
January 12, 2008 at 3:43 pm
LoL! Lookin’ forward to next April 1st!
January 12, 2008 at 1:43 pm
LoL! Lookin’ forward to next April 1st!
February 28, 2008 at 1:44 am
1st April is coming soon, for sure…
February 27, 2008 at 11:44 pm
1st April is coming soon, for sure…
February 29, 2008 at 12:58 pm
F***… I read this was freaking out for a short period of time… today we have feb 2008 and i wasn’t thinking, that this is a last year’s april fool post…. yes you made an april fool out of me… a little late, but you did
February 29, 2008 at 10:58 am
F***… I read this was freaking out for a short period of time… today we have feb 2008 and i wasn’t thinking, that this is a last year’s april fool post…. yes you made an april fool out of me… a little late, but you did
March 16, 2008 at 6:31 pm
omg, this was an april’s joke yes? because a friend just told me this and i found this post via google
March 16, 2008 at 4:31 pm
omg, this was an april’s joke yes? because a friend just told me this and i found this post via google
April 1, 2008 at 7:01 am
[...] actually been a full year since I announced that Google was looking at reverting to CPM from CPC. The argument was that Google was looking to boost revenues on low Clickthrough Rate [...]
April 16, 2008 at 10:54 am
nice april joe
lol
April 16, 2008 at 8:54 am
nice april joe
lol
June 27, 2008 at 3:59 am
well we will see…
June 27, 2008 at 10:59 am
well we will see…
July 11, 2008 at 12:39 am
Lookin’ forward to next April 1st!
July 11, 2008 at 7:39 am
Lookin’ forward to next April 1st!
August 7, 2008 at 2:33 pm
I wish that would have happened, their CPC prices are dropping every month.
August 7, 2008 at 9:33 pm
I wish that would have happened, their CPC prices are dropping every month.
September 16, 2008 at 12:45 pm
Every Year has an April 1st!
March 26, 2009 at 1:29 pm
ok thanks a lot
D
whats with 1st april??
July 26, 2009 at 1:02 pm
Huh… here in Spain (Europe), Fool's day is not in this month!
August 16, 2009 at 11:47 pm
thank you for sharing
Sorry, comments for this entry are closed at this time.